The agency creative partners discuss why the idea travelled so easily and how winning at Spikes reinforced their belief in simple ideas executed with global-standard craft.

The 2026 jury line-up features Pakistan’s debut on the panel, with Salesforce’s Wendy Walker named as the inaugural Creative B2B jury president.

Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.

Refreshed categories honour design, cultural connection, and creator-driven storytelling, alongside a week-long celebration of creativity ahead of the March 2026 ceremony.

This afternoon, Spikes Asia jury members will dig into key themes emerging from this year's shortlists. Register to join the event.

Australia and India are the top contenders with the most shortlisted entries.

GALLERY: More than 80 jurors from across Asia Pacific are in Da Nang, judging the best creative work from across the region in contention for a coveted Spikes Asia Award, ahead of the April 24 gala.

The tech giant recognised for pioneering creativity in marketing and will be recognised at the Spikes Awards ceremony on April 24 in Singapore.

This year's shortlist includes 11 entrants from five countries including India, Japan, Australia, Singapore and New Zealand.

Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a film that humorously juxtaposes comedy with a life-threatening scenario on the edge of a cliff.

Inspired by an organ donor’s story, Leo Burnett Taiwan united their creative and client teams to launch a campaign that broke cultural barriers and won international acclaim.

Winning at Spikes in its first year of operation increased confidence and morale at China-based independent agency Banana Balloon.

Lee, CCO of Ideot and 2025 Direct and Outdoor juror, shares insights on the agency’s journey, its award-winning campaign, and what it means to lead a Korean independent agency to Spike-winning success.

As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.

Brands including Grab, Meta, TikTok, Unilever, and Warner Music Asia will be represented on the jury for 2025—and Mongolia joins the jury for the first time.

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.

Meet Spikes Asia 2025's newly-appointed director as she chats about the new event format, revised award categories, her love of travel and more.

Now evolving into a series of year-round regional events, the 2025 Spikes Asia awards judging will take place in Vietnam, culminating in a live ceremony in Singapore to celebrate the region's creative excellence.

‘We didn’t know if this was possible’: By spurning the easy campaign route, the Singapore-based BLKJ Havas team chose to pioneer gaming accessibility for a new audience and brand alike with JBL Quantum Guide Play.

Merlee Jayme expresses gratitude to Spikes Asia for showcasing neurodivergent talent and hopes that the broader advertising community will be inspired to follow suit.

SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.

WARC Creative 100 rankings: Plus, Leo Burnett Mumbai led APAC as the world's 8th most-awarded creative agency last year.

From Campari to Kikkoman, influencing to insights, keep up with all the highlights from the two-day creativity event as live coverage of Spikes Asia continues through day two.

This year's shortlist includes 11 entrants from six countries including India, Japan, Australia, Singapore and South Korea.

Their second win since 2012, P&G are the only brand to achieve such a milestone in the history of the Awards.

Spikes Asia catches up with the award-winning executive creative director to unpack the ever-evolving landscape of creativity, and any advice for independent agencies looking to win big at this year's event.

Che shares his insights on shaping enduring brand value and key advice for brands entering categories at this year's Spikes Asia event.

This year's line-up includes a variety of prominent speakers from Diageo, Haleon, L’Oréal and McDonald’s amongst others.

SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI.

2024 sees the highest representation from brands, including adidas, Budweiser, Burger King, PepsiCo, Volkswagen and Unilever, as well as a variety of representatives from Central Asia including Kazakhstan and Uzbekistan.

From awards to conferences, roundtables, and workshops, we have a variety of events that will help you grow, connect, and shine in the industry. Explore our event calendar for 2024 and register now

In the second of our two-part conversations, Spikes Asia chats to Aditya Kanthy, CEO and managing director of DDB Mudra. As jury president of the Creative Effectiveness and Creative Strategy Spikes, he shares what it takes to impress him, and how to set up for success at Spikes Asia 2024.

Spikes Asia speaks with Joey David Tiempo, inaugural jury president of the Gaming Spikes, about the growing trend of using gaming platforms as a channel for creativity in APAC, and of course, the brand new Gaming Spikes.

Entries are now officially open for Spikes Asia, with the creative awards also announcing its jury president line-up and the return of Spikes Academy in person for 2024.

Now in its 37th edition, the celebrated event returns in-person in March 2024 for two days of content, networking, creativity and more.