Campaign Asia

Spikes Asia 2025: Banana Balloon’s creatives on winning as an indie agency

Winning at Spikes in its first year of operation increased confidence and morale at China-based independent agency Banana Balloon.

Spikes Asia 2025: In conversation with PR jury president Margaret Key

As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.

Spikes Asia 2025: Rika Komakine and Tetsuya Honda on a Gyoza triumph

A Japanese PR agency and their client cooked up a Spikes Asia Award-winning campaign by tackling a common cooking complaint—sticky gyoza. This is how they did it.

Decoding Creativity x Effectiveness: In conversation with Graham Drew

The chief creative officer at Grey Malaysia discusses 'Your Plastic Diet', a gold winner in the Tangrams Strategy and Effectiveness Awards at Spikes Asia.

Decoding Creativity x Effectiveness: In conversation with Ian Mackenzie

Spikes Asia talks to the chief creative officer about the Creative eCommerce Spike-winning campaign, 'Publicly Traded'.

Decoding Creativity x Effectiveness: In conversation with Brandie Tan and Sam Zetha of Wunderman Thompson

Spikes Asia talks to the Philippines-based creative and strategist behind a Tangrams-winning Star Wars-themed campaign for Globe Telecom.

Decoding Creativity x Effectiveness: In conversation with Rahul Mathew of DDB Mudra Group

Spikes Asia talks to the agency's chief creative officer about the Creative Strategy Spike-winning campaign for Stayfree, 'Project Free Period'.

Decoding Creativity x Effectiveness: In conversation with Terence Ling of TBWA HK

Spikes Asia talks to the agency's head of strategy about the Tangrams-winning campaign for Lexus, 'Unbeaten Path: Small Business Drive'.

Decoding Creativity x Effectiveness: In conversation with Thom Darlow, creative director at Colenso BBDO

Spikes Asia talks to Darlow about the Creative Effectiveness Spike-winning 'I’m Drinking It For You' campaign.

Decoding Creativity x Effectiveness: In conversation with Harsh Shah

The EVP of business at Dentsu Webchutney discusses Vice's 'The 8-bit Journo' campaign, a gold winner in Creative Strategy at Spikes.

Decoding Creativity x Effectiveness: In conversation with Yi Liu

The general manager and head of esports at Mindshare China talks about Pizza Hut's 'Female gamers new hero' campaign, a gold winner in the Media Strategy Tangrams.

'Share the load' creators on winning at Spikes and Tangrams

Hemant Shringy and Suraja Kishore of BBDO India discuss their award-winning 'Share the load' campaign, which won at both Spikes and in the Tangrams Strategy & Effectiveness Awards.

‘Crushing the biggest shopping day on the planet’ creator on winning at Spikes and Tangrams

Colin Xu of Mindshare China discusses his award winning ‘Crushing the biggest shopping day on the planet’ campaign, which won at both Spikes and in the Tangrams Strategy & Effectiveness Awards.

The message in a bottle that won big at Tangrams and Spikes

Simon Vicars and James Tucker of Colenso BBDO and Amanda Palenski of PHD New Zealand discuss their award-winning work, 'DB Export Beer Bottle Sand', which won at both the Spikes Awards and in the Tangrams Strategy & Effectiveness Awards in 2017/2018.

'Powerless Queen' creators on winning at Spikes and Tangrams

Heeru Dingra and Sabiha NS Khan of WATConsult discuss their award-winning work, 'Powerless Queen', which won at both the Spikes Awards and in the Tangrams Strategy & Effectiveness Awards in 2018.