A tale of two holding companies: WPP and Publicis
WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.
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China set to dominate global DOOH in 2025: GroupM year-end forecast
Digital set to capture nearly 73% of global spend in 2025, as advertising industry forecast to break $1 trillion barrier next year—driven by major sporting events and elections.
Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition
Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.
The anatomy of a winner: The creators of the most-lauded work share their secrets
The world’s most coveted advertising trophies are meant to reward the best creative ideas. But behind the glitz and glamour, the game certainly has its challenges.