Asia can’t win globally if it doesn’t back itself regionally
Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.
Choose Campaign site
David Guerrero on Cannes' first ever live judging sessions
Guerrero was a member of the panel judging the Glass Lions: Lion for Change award at Cannes, which included live assessment sessions. Here's his report on what made the winning campaign win.
What the data says (and what it means)
From data to selfies to how brands make headway in the Philippines.
Cannes impressions: How the Outdoor jury approached 5,613 entries
David Guerrero, chairman and chief creative officer of BBDO Guerrero, reports from inside the Outdoor jury room, where 17 heads were better than one.
New president proves the power of social in the Philippines
David Guerrero explains the Du30 phenomenon.
The Du30 phenomenon: How social media won the presidency in the Philippines
Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.
Opinion... The White House battleground has shifted online
In the old days of, say, 2004, America's nightly primetime TV news bulletins were the dominant campaign battleground.