Campaign UK

Dentsu prioritises media in new growth plan following $820 million loss

Dentsu prioritises media in new growth plan following $820 million loss

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

Salomon provides an escape back to earth

Salomon provides an escape back to earth

"Welcome back to Earth" by DDB Paris depicts a woman in a busy city who transports herself away from the grey scene with the help of her Salomon trainers.

Spotlight on the 2024 Amazon Ads Partner Awards

Spotlight on the 2024 Amazon Ads Partner Awards

As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.

Coronation round-up: How brands marked the crowning of King Charles in the UK

Coronation round-up: How brands marked the crowning of King Charles in the UK

Brands and agencies rallied for the British King’s coronation.

Metaverse Fashion Week 2023: on trend or out of touch?

Metaverse Fashion Week 2023: on trend or out of touch?

A roundup of key takeaways from the virtual event, which featured more than 60 brands.

Bupa "This is health" by MullenLowe

Bupa "This is health" by MullenLowe

Tapping into a range of human experiences, healthcare company Bupa's new brand campaign redefines the meaning of wellness for the modern age.

Ban Conversion Therapy Collective "It's not therapy, it's abuse" by The & Partnership

Ban Conversion Therapy Collective "It's not therapy, it's abuse" by The & Partnership

As Britain vows new law to ban all forms of conversion therapy, short film by a collective of 21 LGBT+ charities coordinated by Stonewall, shines light on the abusive practice.

Greenpeace gets deep about shark deaths at the hands of industrial fishing

Greenpeace gets deep about shark deaths at the hands of industrial fishing

'The lonely shark' is a heartwrenching animation about two sharks caught up in the horrors of overfishing for profit.

Tourism Australia releases 'Come and say g'day' film

Tourism Australia releases 'Come and say g'day' film

A toy unicorn named Louie and a stuffed kangaroo called Ruby forge an unlikely friendship as they make their way around Australia to see the sights.

Cadbury Caramilk keeps urging Britons to 'Just ask an Aussie'

Cadbury Caramilk keeps urging Britons to 'Just ask an Aussie'

The work by VCCP London involves Australians living in the UK as 'human adverts' for the chocolate bar that is popular down under.

Leo Burnett and Performics Ukraine urge to "Call war war"

Leo Burnett and Performics Ukraine urge to "Call war war"

The agencies ask the world to use the right language when referring to the war in Ukraine.

Royal Enfield riders yield to the mountains

Royal Enfield riders yield to the mountains

'The all new Himalayan' campaign was created by Droga5 London.

Why the best screen savers may be repulsive ones

Why the best screen savers may be repulsive ones

Agency TheOr creates hard to look at 'planet saving screen savers' coinciding with COP28 to encourage more people to shut off their computer screens when dormant.

Holding companies look vulnerable amid coronavirus outbreak

Holding companies look vulnerable amid coronavirus outbreak

Agency holding companies have more reason than most to worry about the impact of the coronavirus outbreak.