Customer Experience
Google may no longer be the ‘Godfather of search’ as AI tools gain ground
With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.
Breaking walled gardens: Why RedNote and Alibaba teamed up for Red Cat
As the 618 shopping festival kicks off earlier this year on May 13, RedNote and Alibaba Group have joined forces to integrate Xiaohongshu with Taobao and Tmall amid an increasingly competitive ecommerce landscape in China.
.png&h=268&w=401&q=100&v=20170226&c=1)
ChatGPT, conversational AI and the shift from search-based shopping
As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Can HK food-delivery app Keeta's cash-burning blitz sustain its rapid growth?
BRAND HEALTH CHECK: In just 10 months, Meituan-backed Keeta has taken Hong Kong’s food delivery market by storm, toppling competitors with aggressive discounts and bold tactics. But is its cash-burning spree and rapid rise sustainable, or is a crash inevitable?
.png&h=268&w=401&q=100&v=20170226&c=1)
Are brands right to allow machines to handle customer service?
While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions about a balanced approach that combines technology with empathy.
.png&h=268&w=401&q=100&v=20170226&c=1)
Netflix revamps TV app with bigger previews, real-time recommendations, and AI search on iOS
The streaming giant is also rolling out a TikTok-style vertical feed to simplify browsing and boost content discovery.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Havas’ global leaders on smart acquisitions, serious CX, and scaling with intent
Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping its business with CX at the core, avoiding the temptation of scale, and its plans in APAC.
Instead of criticising performance marketing, steal from it
Agencies ought to tap into performance marketing's ability to inspire confidence within boardrooms, say Leo Burnett's Josh Bullmore and Richard Clay from Zenith.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Why are the majority of AI assistants female?
Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
AB InBev India moves beyond sponsorships—Betting big on owned festivals
Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
Decoding the shifts in online consumer behaviour during Ramadan
App usage in Indonesia surges during Ramadan, especially for shopping and entertainment. Community-based strategies and personalization are key to brand success.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Temu, Shopee, TikTok Shop: Who will win the e-commerce battle in SEA?
As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.
Move and win roundup: Week of March 17, 2025
Havas, EssenceMediacom Brisbane, We Are Social, oOh Media and more in this week's people moves and account wins round-up.
Can AI complement the spiritual essence of Ramadan?
PHD MENA’s Ban Samara on the role AI should play in the sensitive territory of spirituality.
Unilever CEO: 'Spend on social will jump from 30% to 50%'
Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.
Should brands try to be 'besties' with GenZ?
Pandering to GenZ by ‘meme-jacking’ will not help brands if they do not compensate and credit creators, says Bob Gold & Associates’ Albert Heape
Game on: Inside Razer’s quest to turn avid gamers into brand loyalists
From influencer collaborations to luxury chair designs, Razer's global head of partnerships and PR, Nikhil Kharoo, explains how community engagement, bold collaborations, and a gamer-first ethos drive the brand’s success.
How brand honesty can cut through the clutter of micro-trends
Amid a flood of internet micro-trends, brands can stand out by using data to offer genuine insights about their products to consumers.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Campaign's definitive guide for what's in, what's out in 2025
OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Happy holidays from team Campaign!
As the Campaign Asia-Pacific team signs off for the holidays until January 6, we wrap up 2024 with a festive ode to the year’s biggest marketing moments.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20170226&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
+(900+x+600+px).png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)