Ravi Balakrishnan

How Uber India went local to zoom past its competitors
Advertising
Mar 14, 2024
Ravi Balakrishnan

How Uber India went local to zoom past its competitors

SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.

How ‘deep simplicity’ can make marketing more effective
May 18, 2023
Ravi Balakrishnan

How ‘deep simplicity’ can make marketing more effective

Accenture Song’s Nick Law speaks about resolving the prevailing schism between the art and the math-led sides of the marketing with deep simplicity – an approach that brings the focus back to the consumer.

Why marketers should take risks and embrace experience-based interactions
Marketing
May 17, 2023
Ravi Balakrishnan

Why marketers should take risks and embrace ...

CAMPAIGN 360: A expert panel including top CMOs from Mastercard, L'Oreal and Kellogg's speak out on managing the transition to a more experience-based, influencer-driven, tech-enabled marketing model.

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