by Ravi Balakrishnan | Campaign Asia

Ravi Balakrishnan

Why AI is a gamechanger in the in-housing playbook

Analysis

Mar 24, 2025

Why AI is a gamechanger in the in-housing playbook

Brands such as Income Insurance and Zalora are turbo-charging their in-house capabilities with the help of AI. Marketers weigh in.

Kiron Kesav appointed as strategy chief of PHD APAC

News

Mar 19, 2025

Ravi Balakrishnan

Kiron Kesav appointed as strategy chief of PHD APAC

EXCLUSIVE: Reporting to APAC CEO Eileen Ooi, Kesav's mandate includes strategic planning, business growth, innovation, and digital transformation.

Why the adtech ecosystem continues to struggle with consumer data

Analysis

Mar 14, 2025

Ravi Balakrishnan

Why the adtech ecosystem continues to struggle with ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.

Analysis

Feb 25, 2025

Ravi Balakrishnan

Game on: Inside Razer’s quest to turn avid gamers ...

From influencer collaborations to luxury chair designs, Razer's global head of partnerships and PR, Nikhil Kharoo, explains how community engagement, bold collaborations, and a gamer-first ethos drive the brand’s success.

Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets

News

Feb 20, 2025

Ravi Balakrishnan

Hearts & Science is media AOR for Warner Bros ...

The OMG agency beat incumbent Mindshare in a pitch to oversee the network's theatrical and streaming divisions across key markets in the region.

Trump's tariffs: What will happen to Chinese outbound brands?

Analysis

Feb 3, 2025

Ravi Balakrishnan

Trump's tariffs: What will happen to Chinese ...

With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.