Ravi Balakrishnan

Game on: Inside Razer’s quest to turn avid gamers into brand loyalists
Analysis
11 hours ago
Ravi Balakrishnan

Game on: Inside Razer’s quest to turn avid gamers ...

From influencer collaborations to luxury chair designs, Razer's global head of partnerships and PR, Nikhil Kharoo, explains how community engagement, bold collaborations, and a gamer-first ethos drive the brand’s success.

Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets
News
Feb 20, 2025
Ravi Balakrishnan

Hearts & Science is media AOR for Warner Bros ...

The OMG agency beat incumbent Mindshare in a pitch to oversee the network's theatrical and streaming divisions across key markets in the region.

Trump's tariffs: What will happen to Chinese outbound brands?
Analysis
Feb 3, 2025
Ravi Balakrishnan

Trump's tariffs: What will happen to Chinese ...

With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.

Netflix doubles ad revenue in 2024, targets another doubling in 2025
News
Jan 22, 2025
Ravi Balakrishnan

Netflix doubles ad revenue in 2024, targets another ...

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ads supported tier.

Former Dentsu China CEO Deric Wong joins EternityX
News
Jan 8, 2025
Ravi Balakrishnan

Former Dentsu China CEO Deric Wong joins EternityX

EXCLUSIVE: The media agency veteran who left Dentsu China to start a consulting firm will oversee the global expansion at the Hong Kong-headquartered martech company.

How Uber India went local to zoom past its competitors
Advertising
Mar 14, 2024
Ravi Balakrishnan

How Uber India went local to zoom past its competitors

SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.

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