Ravi Balakrishnan

M&A deals continued to decline in 2024: COMVergence
News
8 hours ago
Ravi Balakrishnan

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

‘We are trying to make OOH relevant for the performance age’: Billups CEO
Analysis
Apr 14, 2025
Ravi Balakrishnan

‘We are trying to make OOH relevant for the ...

David Krupp outlines his gameplan to bring measurability, ROI, and excitement to OOH—a space notoriously low on the priority list for many marketers.

Brands are not choosing agencies as digital-transformation partners: report
Analysis
Apr 10, 2025
Ravi Balakrishnan

Brands are not choosing agencies as digital-transfor...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.

Australian agencies voice frustrations with pitch process: report
Analysis
Apr 7, 2025
Ravi Balakrishnan

Australian agencies voice frustrations with pitch ...

Australia-based agencies have highlighted some of the most frustrating aspects of canvassing for new business or defending existing clients in the latest edition of its State of the Pitch report from Trinity P3.

Why AI is a gamechanger in the in-housing playbook
Analysis
Mar 24, 2025
Ravi Balakrishnan

Why AI is a gamechanger in the in-housing playbook

Brands such as Income Insurance and Zalora are turbo-charging their in-house capabilities with the help of AI. Marketers weigh in.

Kiron Kesav appointed as strategy chief of PHD APAC
News
Mar 19, 2025
Ravi Balakrishnan

Kiron Kesav appointed as strategy chief of PHD APAC

EXCLUSIVE: Reporting to APAC CEO Eileen Ooi, Kesav's mandate includes strategic planning, business growth, innovation, and digital transformation.

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