Analysis
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Reaping Jumbo profits: How brands see a niche in animated movies
How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
How ASICS India is turning footprints into funnel metrics
From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
M&A deals continued to decline in 2024: COMVergence
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
Women to Watch 2024: Sheena Liu, TVBS Media Inc
Liu is a rare leader that sees the value of both innovation and inclusivity, an attribute she has successfully utilised at TVBS.
When brands become the villain: Lessons from Coffee Mate's 'White Lotus' collab
The Nestlé product’s team was as surprised as anyone at the HBO show’s season finale. Here’s how brands and their agency partners avoid shocking plot twists involving their products.
Mondelez reveals strategy behind 'Oreo Milky Way Dunk' campaign
Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.
Women to Watch 2024: Ruchika Varma, Future Generali India Insurance Company
Defying the confines of Asian conservatism, Varma successfully balances both profit and purpose by empowering minorities through innovative insurance campaigns.
Global ad spend surpasses $1 trillion, APAC to play key role
The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.
The cookie stays crumbled: APAC experts weigh in on Google decision
After five years of promises, billions spent, and a cookieless future touted as inevitable, Google’s recent decision to hold onto third-party cookies has left the ad industry in limbo. Experts across the region call it a strategic stall and a blow to privacy leadership.
As Bluesky grows, opportunities abound for pharma brands
The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.
Women to Watch 2024: Risa Kusumaningrum, KIT Global
Meet Risa Kusumaningrum: a finance whiz reshaping the marketing landscape and championing women in leadership.
Do podcasts have a measurement problem?
The evolution of podcasting is holding the channel back from reaching its full advertising potential, according to new research.
What tariffs? Hyundai stays the course, but NY Auto Show vibes signal caution ahead
CMO Sean Gilpin tells Campaign US how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides insight on the industry’s way forward.
+(6).jpg&h=268&w=401&q=100&v=20170226&c=1)
ROI index charts rise of Moloco and Reddit alongside big tech
Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.
Spikes Asia Debrief set to unpack the new creative forces at work
This afternoon, Spikes Asia jury members will dig into key themes emerging from this year's shortlists. Register to join the event.
Can sound make you taste spice? 7UP thinks so
INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.
Women to Watch 2024: Rhoda Adams, Golin
Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.
Death to 'the client'
The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.
Campaign Spotlight Indonesia 2025: When technology, consumers and culture collide
The Jakarta event brought together marketing leaders to discuss the future of the industry, from AI and DTC to consumer behavior and local brand strategies.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)