Analysis
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Agency Report Card 2024: Assembly
Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.
Agency Report Card 2024: Accenture Song
From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.
Campaign Asia-Pacific's Agency Report Cards 2024 will debut shortly
Campaign Asia-Pacific’s editorial team has conducted the definitive review of the top 25 media and creative agencies across APAC. The in-depth reports will be released shortly—subscribe now for exclusive access to the full analysis and insights.
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Creative Minds: How Defri Dwipaputra stumbled into advertising
Dentsu Indonesia's ECD found his career path altered when a chance opportunity to create graphics for a famous artist in 2008 led him to the industry.
Why Snap’s creative chief is doubling down on ephemeral content
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.
Women to Watch 2025 is now open for entries
Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.
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Retail media in ANZ is maturing beyond performance capabilities: report
Mars United Commerce's annual report reveals that retail media brings powerful new capabilities that have led to a sophisticated, brand-building channel for advertisers.
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Why are the majority of AI assistants female?
Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.
Women to Watch 2024: Lydia Adlina, Starcom
Always on the lookout for emerging platforms and trends, Adlina has been instrumental in keeping Gov@Publicis relevant by embracing unchartered frontiers, driving growth, and reaching new audiences.
Women to Watch 2024: Lulu Raghavan, Landor
With a firm grip on operations, leadership, and client management, Raghavan has risen through the ranks from junior manager to president of Landor APAC—the first female and first person of Indian origin to achieve this.
Women to Watch 2024: Lalit (Cherry) Kanavivatchai, Publicis Groupe
Kanavivatchai's business acumen, people-first approach, and growth mindset have paid off handsomely for Publicis Groupe in Bangkok.
Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'
The decision follows Accenture’s choice to scrap its diversity goals.
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EssenceMediacom breaks $100 million mark in first global new-biz league of the year
The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.
From SEO to GEO: How agencies are navigating LLM-driven search
AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.
Netflix's Adolescence: Are screen writers the new lobbyists?
Jack Thorne, co-writer of Netflix drama Adolescence, has become a prominent campaigner on the dangers posed to children via social media – showing how screenwriters can take a starring role in public affairs.
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Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd
With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.
Creative Minds: Edward Cheung was lured into advertising by catchy TV jingles
Edward Cheung's creative journey began with getting hooked on advertising via jingles and has seen him help create one of China's most celebrated campaigns.
Women to Watch 2024: Kijung Kelly Kwon, The Hoffman Agency
Drawing on two decades of experience in PR, data-driven strategy, and journalism, Kwon has driven growth and innovation at her agency, establishing herself as a key leader in Korea’s comms world.
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AI is not the villain, the demand for ‘virality’ is
When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.
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