The Knowledge
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EssenceMediacom breaks $100 million mark in first global new-biz league of the year
The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.
Australia claims top-three spot in 2025’s first indie new-biz league
Campaign Red’s first league table of the year highlights regional shifts, with Australia entering the top three on the back of a major win from Renault Motors.
APAC M&A defies global dip, surging over 10% in 2024
Despite an active second half, global M&A volume fell 2% in 2024. However, APAC companies are bucking the trend, reporting a 10% surge and actively acquiring.
APAC's latest media new-biz spotlight boosted by moves in China
The region was a hotbed of activity with key movements in India and Indonesia, and China leading local reviews.
Performance and staff numbers decline across global agency groups in 2024, as restructures continue
An analysis of key trends from the performance of global holding companies through 2024.
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Indie agencies gain ground globally, PMG tops rankings
Meanwhile, a confidential independent won the $200 million Shanghai General Motors media account in March.
Adland has the power to influence social media but who can tame it?
As governments worldwide enforce stricter social media laws, advertisers find themselves at a crossroads—use their influence to hold platforms accountable or risk increased criticism for staying silent?
APAC lags as Saatchi & Saatchi leads global new business charge
Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.
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Will retail media live up to the hype?
With retail media networks poised to overtake television advertising with projected spending of $177.1 billion in 2025, the question arises: Will this emerging channel transform marketing, or is the industry witnessing inflated expectations?
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Global indie rankings: Where are the APAC agencies?
Australia’s Nunn Media, Atomic 212, and Half Dome are the only agencies to make the cut, as global competitors from North America and Europe surged ahead.
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Publicis climbs the highest in APAC media rankings following Kenvue win
PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.
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Tata Motors win pushes Omnicom Media Group into top five of global new business
Major APAC wins reshape global rankings as OMG rises to fifth with $78 million Tata Motors India account; Publicis Media jumps five spots to third after $209 million Kenvue win.
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Nunn Media climbs to $42.8 million in wins, leading Australia's independent media scene
Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.
Campaign CMO Outlook 2024: Why marketers still want more from video-on-demand
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.
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Publicis' Unilever win solidifies its strength in APAC media rankings
Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.
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Omnicom, WPP and Publicis shops vie for top spots in global media league
Meanwhile, four new agencies enter the top 20.
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APAC media spotlight: UM retains Australian Government brief for the second time
But overall media new-business activity drops by a third.
Purpose-led marketing—still in favour?
Some say adland is saturated with purpose-led work, but for others, it still has an important role. CMOs from across the globe share whether and why the popularity of purpose-led ads is on the wane.
Billions spent on sports sponsorship: Is it actually effective?
Our exclusive global survey reveals all.
The new rules of sports sponsorship
EXCLUSIVE: If you still think sports sponsorship is just slapping a logo on a kit and hitting the hospitality box, you're as off-target as Raygun at Olympic breakdancing.
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