by Kate Magee | Campaign Asia

Kate Magee

News

6 hours ago

Kate Magee

Will retail media live up to the hype?

With retail media networks poised to overtake television advertising with projected spending of $177.1 billion in 2025, the question arises: Will this emerging channel transform marketing, or is the industry witnessing inflated expectations?

Analysis

Nov 4, 2024

Kate Magee

The new rules of sports sponsorship

EXCLUSIVE: If you still think sports sponsorship is just slapping a logo on a kit and hitting the hospitality box, you're as off-target as Raygun at Olympic breakdancing.

Campaign Global Forecast Q2 2024: Tech brands' ad spend set to return

Analysis

May 3, 2024

Kate Magee

Campaign Global Forecast Q2 2024: Tech brands' ad ...

The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?

M&A Watch: H2 2023 sees a significant drop in activity

Analysis

Apr 10, 2024

Kate Magee

M&A Watch: H2 2023 sees a significant drop in activity

Marcoms M&A deals were down 39% compared with the second half of 2022.

UK agency releases open source menopause policy to help break taboos

Advertising

Aug 1, 2021

Kate Magee

UK agency releases open source menopause policy to ...

Dark Horses CEO Melissa Robertson writes policy after huge response to her recent article in Campaign.

What do ECDs look for in creative recruits as the job market rebounds after Covid?

Advertising

Jul 12, 2021

Kate Magee

What do ECDs look for in creative recruits as the ...

It has been a tough job market out there for junior creatives but things are finally looking up. Campaign asks the new wave of creative chiefs for their thoughts on hiring.