News
WPP’s Mark Read on the new-biz pipeline, rebuilding in-office culture and not 'surrendering’ AKQA
CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.
Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’
Studio.One makes its debut with several ex-AKQA staffers.
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
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Former McDonald's marketer Eugene Lee joins Chagee as APAC CMO
Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.
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Publicis Groupe elevates Liza Zhang to CEO role across two key agencies in China
A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang, will oversee MSL and Publicis Influence in China.
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Polestar takes (subtle) aim at Tesla as EV wars heat up
The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.
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WPP reports 2.7% revenue decline in Q1 2025
China continues to slip, recording the steepest revenue dip among WPP's top five markets.
M&A deals continued to decline in 2024: COMVergence
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
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OMD takes the lead as EssenceMediacom drops out of global rankings
At a holding-company level, Publicis Groupe breaks the $1 billion mark.
'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag
Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.
Women to Watch 2024: Sheena Liu, TVBS Media Inc
Liu is a rare leader that sees the value of both innovation and inclusivity, an attribute she has successfully utilised at TVBS.
Interpublic reports $94 million loss for Q1 2025
The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.
Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins
Spikes Asia 2025 concluded last night in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and EssenceMediacom taking home top honours, and Kazakhstan joining the winners’ circle for the first time.
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2025 winners for Event Marketing Awards announced in live ceremony
Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.
Women to Watch 2024: Ruchika Varma, Future Generali India Insurance Company
Defying the confines of Asian conservatism, Varma successfully balances both profit and purpose by empowering minorities through innovative insurance campaigns.
The cookie stays crumbled: APAC experts weigh in on Google decision
After five years of promises, billions spent, and a cookieless future touted as inevitable, Google’s recent decision to hold onto third-party cookies has left the ad industry in limbo. Experts across the region call it a strategic stall and a blow to privacy leadership.
Women to Watch 2024: Risa Kusumaningrum, KIT Global
Meet Risa Kusumaningrum: a finance whiz reshaping the marketing landscape and championing women in leadership.
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Shortlist for the 2025 Women Leading Change Awards is out
Meet the inspiring women and companies driving progress and redefining leadership across the region.
Women to Watch 2024: Rhoda Adams, Golin
Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.
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