News
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Lululemon hands media account to GroupM in key Asian markets
The business was won from Havas after a competitive pitch.
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
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GroupM restructures across Asia, Indonesia leadership impacted
Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
Agency Report Card 2024: DDB
A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.
Creative agency shake-up at WPP: Grey to move into Ogilvy Group
Grey will split from AKQA as part of the move.
TBWA’s newly appointed chief AI officer on why 'AI is a co-pilot, not an autopilot'
Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.
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40 Under 40 2025: Open for nominations
The 13th edition of 40 Under 40 will celebrate the brightest stars in APAC marketing and advertising firmament—the early bird deadline is June 9.
Agency Report Card 2024: Cheil Worldwide
The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.
Stagwell revenue rises 6% in Q1
Besides the US and the UK, all other geographies which includes APAC grew by 43.6%
Agency Report Card 2024: BBDO
Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.
Weekly highlights: Pitch wins and people moves in the industry
Kick off your week with the latest updates from TSLA, Quantcast, We Are Social, McCann Worldgroup, Bastion, Spotify, and more.
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Google cuts 200 jobs in a core business unit
The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.
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Texas governor’s office looks for agency partner to boost tourism from Asia
Travel expenditures generated $9 billion in state and local taxes in 2023, according to the state.
Google AI Max and SEO: What it means for brands and consumers
Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.
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Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious'
Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.
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Accenture to acquire Japanese digital firm Yumemi
The deal will bring Yumemi’s 400-strong team into Accenture Song.
Alibaba’s Taobao and Tmall Group team up with RedNote
The new collaboration aims to bridge content and commerce as merchants will be able to embed product links directly into RedNote social posts.
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Netflix revamps TV app with bigger previews, real-time recommendations, and AI search on iOS
The streaming giant is also rolling out a TikTok-style vertical feed to simplify browsing and boost content discovery.
Lego builds full-scale Formula One grid in bricks, complete with drivable cars
As part of a multi-year global partnership with Formula One, Lego debuted 10 drivable, team-branded cars during the Drivers’ Parade—built from over 400,000 bricks and engineered to hit the track.
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