The Work: The latest from the world of commercial creativity

Audi China marketers on launch of new EV brand
11 hours ago

Audi China marketers on launch of new EV brand

In an exclusive interview with Campaign, Audi China's marketers spoke about launching an entirely new brand targeted at younger consumers, competing in China's busy EV market, and picking Zheng Qinwen as an ambassador.

Let's put a smile on that face, says Tourism Fiji
12 hours ago

Let's put a smile on that face, says Tourism Fiji

The 'Happy Passports' campaign by Havas shows visitors how hard it is to look sad in a place where 'happiness comes naturally'.

Vanilla Ice is ice cold in hilarious beer campaign
1 day ago

Vanilla Ice is ice cold in hilarious beer campaign

The 90's rapper is back to help New Zealanders show up before their beers blow up in this DB Breweries campaign by Special.

Brain waves meet horsepower in Audi Vietnam campaign
4 days ago

Brain waves meet horsepower in Audi Vietnam campaign

Forget traditional test drives—Audi's new Q8 campaign is using neuroscience to find owners who share a genuine neural connection with the luxury brand's DNA.

Publicis recruits Snoop Dogg to celebrate becoming 'number one' holding company
Dec 6, 2024

Publicis recruits Snoop Dogg to celebrate becoming 'number one' holding company

The rap star joined Publicis Groupe chairman and CEO Arthur Sadoun in annual 'Wishes' film.

Guardian Malaysia wants you to 'own your beautiful' in wellness campaign
Dec 4, 2024

Guardian Malaysia wants you to 'own your beautiful' in wellness campaign

The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.

Shangri-La delivers enchanting film for the young and young-at-heart
Dec 3, 2024

Shangri-La delivers enchanting film for the young and young-at-heart

The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.

Hong Kong's unique spirit: A 'Never Normal' love letter to the city
Nov 29, 2024

Hong Kong's unique spirit: A 'Never Normal' love letter to the city

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

Will you let your children inherit a world without tigers?
Nov 27, 2024

Will you let your children inherit a world without tigers?

A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.

Beauty brand Dove returns to 2025 Super Bowl
Nov 24, 2024

Beauty brand Dove returns to 2025 Super Bowl

Similar to its 2024 ad, the spot will focus on the issue of low body confidence with younger girls in sports.

'All polish, no punch': Adland reacts to Jaguar’s rebrand
Nov 22, 2024

'All polish, no punch': Adland reacts to Jaguar’s rebrand

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

Nike honours Rafael Nadal’s career with cinematic film
Nov 21, 2024

Nike honours Rafael Nadal’s career with cinematic film

The campaign is narrated by the brand's co-founder, Phil Knight.

Thai graduates turn the camera on tradition in Apple's latest iPhone campaign
Nov 19, 2024

Thai graduates turn the camera on tradition in Apple's latest iPhone campaign

The new 'Shot on iPhone' campaign documents a uniquely Thai phenomenon where graduates transform traditional photography into an art form of joy and self-expression.

Monopoly Go! encourages friendship in first global campaign
Nov 19, 2024

Monopoly Go! encourages friendship in first global campaign

The star-studded campaign features Will Ferrell as Mr. Monopoly.

McDonald’s lights up festive season with ‘satisfying’ Christmas campaign
Coca-Cola faces backlash for ‘ugly’ AI-generated Christmas spot
Nov 17, 2024

Coca-Cola faces backlash for ‘ugly’ AI-generated Christmas spot

Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.

Nespresso brings snowman and David Beckham together for Christmas
Nov 15, 2024

Nespresso brings snowman and David Beckham together for Christmas

Campaign produced by company co-founded by Beckham.

The best Christmas ads of 2024 are here
Nov 13, 2024

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.

BWS’ new ad says 'take your time'—even if you’re already late
Nov 12, 2024

BWS’ new ad says 'take your time'—even if you’re already late

BMF’s latest campaign for the Aussie beverage giant features a procrastinating partygoer who hilariously proves that 'on my way' can mean anything but.

Moo Deng says hands off unless you’ve washed up
Nov 8, 2024

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.