Emma Johnston-Wheeler

Vaseline’s new skincare campaign shields gamers where they play
Analysis
13 hours ago
Emma Johnston-Wheeler

Vaseline’s new skincare campaign shields gamers ...

64% are unaware of blue light’s risks for skin damage. Vaseline taps in Ogilvy Canada and Singapore for an innovative campaign launched in Thailand.

Vancouver wants to be Sydney’s cool Canadian friend
The Work
May 21, 2024
Emma Johnston-Wheeler

Vancouver wants to be Sydney’s cool Canadian friend

The Australian targeted campaign by Destination Vancouver aims to make the city a must visit rather than a stop over on the way to Whistler.

Fondation Émergence creates an 'anti-gay agenda' to fight for LGBTQ+ rights
News
May 18, 2024
Emma Johnston-Wheeler

Fondation Émergence creates an 'anti-gay agenda' to ...

The “LGBTPHOBIC Agenda” campaign by Havas Montréal documents attacks against the LGBTQ+ community.

Stop The Party and VML release tool to fix gendered language
News
Mar 26, 2024
Emma Johnston-Wheeler

Stop The Party and VML release tool to fix gendered ...

MissType uses AI to analyse emails for typically male phrasing that is "authoritative" and "curt" and make suggestions for more effective direct and empathetic communications.

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