by Ad Nut | Campaign Asia

Ad Nut

Ad Nut is a surprisingly literate squirrel that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers the latest work from all over APAC and the world for your viewing pleasure. Because Ad Nut loves you.

Heineken trusts Korean football fans with keys to unmanned bars

The Work

May 7, 2025

Ad Nut

Heineken trusts Korean football fans with keys to ...

An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.

Worried about using the AI-favoured em dash? Consider this alt symbol

The Work

May 6, 2025

Ad Nut

Worried about using the AI-favoured em dash? ...

Australia-based agency Cocogun has cheekily introduced the ‘am dash’ as a replacement for the em dash which is quickly becoming a symbol of AI-powered writing and content creation.

Changi Airport ropes in Aussie influencers to promote SEA foodie cities

The Work

Apr 30, 2025

Ad Nut

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.

Samsung rescues runaway bills in delightfuly odd campaign

The Work

Apr 29, 2025

Ad Nut

Samsung rescues runaway bills in delightfuly odd ...

In a world where money slips away faster than acorns in a storm, Samsung and BBDO Bangkok offer a hilariously smart solution: Don’t lose what AI can save.

The ‘unflushables’: Sydney Water prints PSAs on actual toilet rolls

The Work

Apr 28, 2025

Ad Nut

The ‘unflushables’: Sydney Water prints PSAs on ...

A new campaign hits toilet cloggers in Sydney at the scene of the crime, via messaging on toilet rolls. What does Ad Nut make of all of this roll-play?

Telstra unveils cinematic silent films—as a reminder to silence your phones

The Work

Apr 23, 2025

Ad Nut

Telstra unveils cinematic silent films—as a ...

Weird and whimsical, and a welcome break from the usual ‘put your phone away’ lecture, even if Ad Nut is not entirely sure what’s happening in this campaign.