Between diving into Han Kang's novels and raiding her prized wine cellar, this pressure-loving creative director is turning brand campaigns into social movements—with a shelf of awards and an unbreakable spirit to match.
A new SI Partners' report reveals Asian advertising groups are under pressure to adapt or face acquisition—with Q3 2024 deal volumes up 7.2% and AI investments hitting $17 billion despite concerns over its reliability for agencies.
Lee, CCO of Ideot and 2025 Direct and Outdoor juror, shares insights on the agency’s journey, its award-winning campaign, and what it means to lead a Korean independent agency to Spike-winning success.
Over 85 senior media and marketing leaders came together to raise over HK$1.1 million for the Hong Kong charity in support of vulnerable children and families.
A people-first leader, Chhaya has been instrumental in fuelling DDB Group’s client growth, reshaping service delivery, and fostering a culture of inclusivity.
Check out the complete winners list from Campaign's final AOY 2024 event for Singapore and Malaysia, as well as several Southeast Asian regional awards with entrants across five markets.