Aulia Masna

Meta AI and AI Studio officially launched in Indonesia
News
Mar 29, 2025
Aulia Masna

Meta AI and AI Studio officially launched in Indonesia

Both products were launched along with several facilities for creator marketing.

Decoding the shifts in online consumer behaviour during Ramadan
Analysis
Mar 25, 2025
Aulia Masna

Decoding the shifts in online consumer behaviour ...

App usage in Indonesia surges during Ramadan, especially for shopping and entertainment. Community-based strategies and personalization are key to brand success.

Six ad agencies under scrutiny in Indonesian Bank BJB’s $13.4 million corruption scandal
News
Mar 14, 2025
Aulia Masna

Six ad agencies under scrutiny in Indonesian Bank ...

The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.

Deal reached as Indonesia opens its doors to iPhone 16 sales
News
Mar 2, 2025
Aulia Masna

Deal reached as Indonesia opens its doors to iPhone ...

The investment deal encompasses a research center, the production of AirTag and AirPods Max components, an education program spanning 15 campuses, and more.

PepsiCo's $200 million investment brings Cheetos back to Indonesia
News
Feb 16, 2025
Aulia Masna

PepsiCo's $200 million investment brings Cheetos ...

PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.

Indonesia's VAT hike raises concerns about consumer spending and business strategies
News
Dec 2, 2024
Aulia Masna

Indonesia's VAT hike raises concerns about consumer ...

Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential spending.

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