by Nikita Mishra | Campaign Asia

Nikita Mishra

'I'm dreaming of AI that reads our thoughts': Ant Group CMO

Analysis

23 hours ago

'I'm dreaming of AI that reads our thoughts': Ant ...

Ray Chen Liang, CMO of Ant Group, gets candid about the risk of being ‘cheap’ by calculating every marketing dollar, the game-changing value of AI for small businesses, and brands he admires from afar.

News

2 days ago

Nikita Mishra

X escalates fight against advertisers

Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.

Ahead of Trump's second-term, Meta to scrap fact checking on Facebook and Instagram

News

Jan 8, 2025

Nikita Mishra

Ahead of Trump's second-term, Meta to scrap fact ...

Traditional fact-checking will make way for X-inspired "Community Notes." This drastic overhaul signals a major shift in content moderation as the tech giant appears to appease the incoming Trump administration.

GroupM Southeast Asia CEO Himanshu Shekhar exits

News

Jan 7, 2025

Nikita Mishra

GroupM Southeast Asia CEO Himanshu Shekhar exits

Based out of Indonesia, Shekhar, a key figure in GroupM's regional growth, is leaving the agency after 25 years.

Hakuhodo and DY Media Partners merge in Japan

News

Jan 7, 2025

Nikita Mishra

Hakuhodo and DY Media Partners merge in Japan

The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse. Here's what it means for the advertising community.

The CMO's MO: Agoda's global CMO on why the future of travel is hyper-local

News

Jan 6, 2025

Nikita Mishra

The CMO's MO: Agoda's global CMO on why the future ...

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.