by Nikita Mishra | Campaign Asia

The cookie stays crumbled: APAC experts weigh in on Google decision

Analysis

2 days ago

The cookie stays crumbled: APAC experts weigh in on ...

After five years of promises, billions spent, and a cookieless future touted as inevitable, Google’s recent decision to hold onto third-party cookies has left the ad industry in limbo. Experts across the region call it a strategic stall and a blow to privacy leadership.

Microsoft's 50th anniversary campaign veers away from nostalgia

Analysis

Apr 11, 2025

Nikita Mishra

Microsoft's 50th anniversary campaign veers away ...

The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.

New B Corp rules to tighten standards and rebuild credibility

News

Apr 10, 2025

Nikita Mishra

New B Corp rules to tighten standards and rebuild ...

Stricter rules are coming for the 9,600 businesses in 102 countries that display the B Corp badge, as the accreditation system moves to better uphold its promise of putting ‘people and planet’ first.

BMF opens first APAC office in Hong Kong to drive regional growth

News

Apr 9, 2025

Nikita Mishra

BMF opens first APAC office in Hong Kong to drive ...

EXCLUSIVE: The agency is eyeing GBA and region-wide opportunities with a Hong Kong presence and targets doubling revenue by 2025.

Hakuhodo appoints new president & CEO for Hakuhodo International

News

Apr 1, 2025

Nikita Mishra

Hakuhodo appoints new president & CEO for Hakuhodo ...

Effective April 1, Akihiko Imai takes the helm as president and CEO of Hakuhodo International, succeeding Shuntaro Ito as the agency pushes forward with its mid-term business plans.

The world isn’t a studio Ghibli film (yet), but it’s trying to be

News

Mar 28, 2025

Nikita Mishra

The world isn’t a studio Ghibli film (yet), but ...

What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a Ghibli glow-up—magical fields, glowing skies, and a side of ethical chaos.