Nikita Mishra

Five by Five Global to deliver AI-powered campaigns in seven hours
News
4 days ago
Nikita Mishra

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

Starbucks APAC VP Samuel Fung steps down
News
Feb 17, 2025
Nikita Mishra

Starbucks APAC VP Samuel Fung steps down

The former VP of Product and Marketing is a two-time Campaign Power List honoree. He exits the role after nearly 12 years with the company.

OMG taps Dentsu exec for Malaysia CEO position
News
Feb 14, 2025
Nikita Mishra

OMG taps Dentsu exec for Malaysia CEO position

EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.

The anti-trend trend: How Starbucks aspires to use 'simplicity' to face rivals
Analysis
Feb 11, 2025
Nikita Mishra

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

Amazon, Google among platforms under fire for ads on child-abuse sites
Analysis
Feb 10, 2025
Nikita Mishra

Amazon, Google among platforms under fire for ads ...

Following an Adalytics report linking ads from big tech to websites hosting child sexual abuse material, US Senators demand accountability. Advertising expert Arielle Garcia asks the damning question: "How much child sexual abuse is enough for them to take action?"

Assembly taps former Initiative CEO for Greater China leadership
News
Feb 5, 2025
Nikita Mishra

Assembly taps former Initiative CEO for Greater ...

EXCLUSIVE: Karen Ho joins the agency in a newly created role to drive growth in Greater China.

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