Nikita Mishra

Yuu dominates Kantar's BrandZ Hong Kong ranking
News
Nov 15, 2024
Nikita Mishra

Yuu dominates Kantar's BrandZ Hong Kong ranking

DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.

Of fandom, kawaii, and marketing: Hello Kitty turns 50
Analysis
Nov 13, 2024
Nikita Mishra

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

The return of Donald Trump: What it means for APAC's marketing industry
News
Nov 8, 2024
Rahat Kapur

The return of Donald Trump: What it means for ...

As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.

The CMO's MO: Hyatt's APAC marketer on the power of prioritisation
Analysis
Nov 8, 2024
Nikita Mishra

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

How to fix adland's motherhood crisis
Opinions
Nov 6, 2024
Matthew Keegan

How to fix adland's motherhood crisis

The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.

Top Chinese snack company faces regulatory scrutiny over alleged misleading food labels
News
Nov 5, 2024
Minnie Wang

Top Chinese snack company faces regulatory scrutiny ...

China’s premium snack giant Bestore is under regulatory scrutiny after influencers exposed labeling inconsistencies. The publicly listed brand has a presence in 15 countries.

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