Beau Jackson

Creative agency shake-up at WPP: Grey to move into Ogilvy Group
News
1 day ago
Beau Jackson

Creative agency shake-up at WPP: Grey to move into ...

Grey will split from AKQA as part of the move.

History of GroupM 2003-2025: The world's largest media investment arm
News
May 8, 2025
Beau Jackson

History of GroupM 2003-2025: The world's largest ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

WPP set to drop GroupM brand in media shake-up
News
May 6, 2025
Beau Jackson

WPP set to drop GroupM brand in media shake-up

WPP media arm to change name as part of ongoing restructure.

Is a four-day working week viable for adland?
Analysis
May 1, 2025
Beau Jackson

Is a four-day working week viable for adland?

A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.

WPP’s Mark Read on the new-biz pipeline, rebuilding in-office culture and not 'surrendering’ AKQA
Analysis
Apr 28, 2025
Beau Jackson

WPP’s Mark Read on the new-biz pipeline, rebuilding ...

CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.

WPP reports 2.7% revenue decline in Q1 2025
News
Apr 27, 2025
Beau Jackson

WPP reports 2.7% revenue decline in Q1 2025

China continues to slip, recording the steepest revenue dip among WPP's top five markets.

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