Matthew Keegan

The advertising dilemma in a post-fact world
Analysis
2 days ago
Matthew Keegan

The advertising dilemma in a post-fact world

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?

Should Lunar New Year campaigns move past same-old family themes?
Analysis
Jan 24, 2025
Matthew Keegan

Should Lunar New Year campaigns move past same-old ...

Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the region how brands can break the mould and explore new approaches this festive season.

Top 10 financial brands in Southeast Asia
Analysis
Jan 21, 2025
Matthew Keegan

Top 10 financial brands in Southeast Asia

The Philippines' leading mobile wallet service GCash has earned top ranking in Southeast Asia’s top financial brands in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

Are marketers spending less on social media?
Analysis
Jan 13, 2025
Matthew Keegan

Are marketers spending less on social media?

Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores changing media spend and how marketers can innovate with social media to drive ROI.

Top 10 travel brands in Southeast Asia
Analysis
Jan 8, 2025
Matthew Keegan

Top 10 travel brands in Southeast Asia

Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.

BYD closes 2024 on top, but can it sustain its EV supremacy?
Analysis
Jan 3, 2025
Matthew Keegan

BYD closes 2024 on top, but can it sustain its EV ...

BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read