by Matthew Keegan | Campaign Asia

Why brands are scaling back their sustainability commitments

Analysis

1 day ago

Why brands are scaling back their sustainability ...

A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.

Dentsu Q3 2024 earnings: Japan's growth contrasts with APAC fall

News

Nov 14, 2024

Matthew Keegan

Dentsu Q3 2024 earnings: Japan's growth contrasts ...

Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.

Top 10 electronics brands in Southeast Asia

Analysis

Nov 11, 2024

Matthew Keegan

Top 10 electronics brands in Southeast Asia

Samsung has beaten stiff competition from other global players like Apple and Panasonic to become Southeast Asia’s top electronics brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

Opinions

Nov 6, 2024

Matthew Keegan

How to fix adland's motherhood crisis

The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.

What will it really take for adland to divest from fossil-fuel clients?

Analysis

Nov 1, 2024

Matthew Keegan

What will it really take for adland to divest from ...

Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.

What will it take for female creatives to get the recognition they’ve long been denied?

Opinions

Oct 28, 2024

Matthew Keegan

What will it take for female creatives to get the ...

Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.