Gideon Spanier

Santander on its shift to one global agency, why it picked Publicis and how ‘data is key’
Analysis
Feb 17, 2025
Gideon Spanier

Santander on its shift to one global agency, why it ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move
News
Feb 10, 2025
Gideon Spanier

Omnicom cut 3,000 roles during 2024 ahead of IPG ...

Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’
News
Feb 5, 2025
Gideon Spanier

Arthur Sadoun on why Publicis didn’t buy IPG and ...

In conversation with the Publicis' CEO after the group reported annual revenue growth of 5.8%.

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook
News
Feb 4, 2025
Gideon Spanier

Publicis hikes salaries 7% after record 2024 and is ...

Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants
News
Jan 25, 2025
Gideon Spanier

Omnicom and IPG chiefs visit UK to sell merger to ...

The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a year to complete.

GroupM axes global agency CEO roles in major centralisation push
News
Jan 22, 2025
Gideon Spanier

GroupM axes global agency CEO roles in major ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.

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