Gideon Spanier

Will the 'big six' become the 'big three'?
Analysis
Mar 21, 2025
Gideon Spanier

Will the 'big six' become the 'big three'?

Gideon Spanier explains the likely impact of the impending Omnicom takeover of Interpublic.

Omnicom and IPG shareholders approve takeover in key ‘milestone’
News
Mar 19, 2025
Gideon Spanier

Omnicom and IPG shareholders approve takeover in ...

US-based Omnicom still requires consent of regulators in 17 markets to acquire IPG.

Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients
News
Mar 7, 2025
Gideon Spanier

Publicis buys identity firm Lotame as Arthur Sadoun ...

CEO outlined client examples in 23-minute video presentation.

Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’
News
Mar 6, 2025
Gideon Spanier

Omnicom-IPG merger gains support, Krakowsky’s $48.6 ...

Two leading proxy advisory groups recommended shareholders vote in favour of acquisition.

Media is key battleground for agency giants in new world order
Opinions
Mar 5, 2025
Gideon Spanier

Media is key battleground for agency giants in new ...

Growth in media reflects how the scope has become much broader for clients, and Omnicom’s acquisition of IPG is poised to drive further change in the sector.

APAC headcount drops 4.8% as IPG’s global workforce shrinks by 4,100 in 2024
News
Mar 3, 2025
Gideon Spanier

APAC headcount drops 4.8% as IPG’s global workforce ...

CEO promises “thoughtful decision-making” as it plans more cuts.

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