Reem Makari

TikTok launches new measurement and retail solutions for advertisers
News
Oct 8, 2024
Reem Makari

TikTok launches new measurement and retail ...

As the social media giant continues to expand its advertising capabilities, new automated solutions from TikTok are set to help brands target the right audiences at the right time.

Burger King’s controversial post-birth meal: Do ‘shock factor’ ads boost sales?
Analysis
Oct 4, 2024
Reem Makari

Burger King’s controversial post-birth meal: Do ...

As Burger King UK’s new ad campaign continues to stir online controversy, here’s what brands can learn from it to inform their future strategies.

Google vs DOJ antitrust trial comes to an end, but how did its ‘spaghetti football’ defence hold up?
Analysis
Oct 1, 2024
Reem Makari

Google vs DOJ antitrust trial comes to an end, but ...

Tech giant calls on key witnesses to defend its impact on the adtech landscape against the DOJ’s claims, arguing that it does not have monopolistic power.

TikTok rivals Google with launch of its own search ads solution
News
Sep 26, 2024
Reem Makari

TikTok rivals Google with launch of its own search ...

The new ads solution will help brands target younger audiences during the product discovery phase, starting its roll out in the US before testing in other global markets.

Spotify’s global ad revenue expected to reach $2.1 billion in 2024: WARC
Data
Sep 20, 2024
Reem Makari

Spotify’s global ad revenue expected to reach $2.1 ...

Company plans to continue investment into video advertising and driving revenue through gen AI tools as it expects to grow by 13% in 2026.

Google introduces confidential matching for advertisers
News
Sep 15, 2024
Reem Makari

Google introduces confidential matching for advertisers

Using confidential computing technology, advertisers can now ensure complete data security and privacy.

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