Reem Makari

‘Marketers will need to be flexible’: What Trump’s tariff war means to the advertising industry
News
10 hours ago
Reem Makari

‘Marketers will need to be flexible’: What Trump’s ...

An increase in prices for consumers can lead to damaged brand reputations and cutting budgets, which means marketers will need to learn to adapt in the shifting economic landscape.

Global adspend growth forecasts cut by nearly $20 billion due to market volatility
Data
Mar 28, 2025
Reem Makari

Global adspend growth forecasts cut by nearly $20 ...

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.

US adtech CEO jailed for financial fraud after faking $1.3 million transaction
News
Mar 22, 2025
Reem Makari

US adtech CEO jailed for financial fraud after ...

Kubient’s fraud case serves as a warning to adtech executives to strengthen oversight, transparency, and ensure ethical business practices.

Amazon refunds advertisers whose ads appeared on CSAM sites
News
Mar 5, 2025
Reem Makari

Amazon refunds advertisers whose ads appeared on ...

Amazon is emphasising its commitment to blocking ads alongside CSAM to lawmakers by refunding affected advertisers and strengthening ad safety measures.

Google adds new asset testing to PMax to improve campaign performance
News
Feb 25, 2025
Reem Makari

Google adds new asset testing to PMax to improve ...

The tech giant has also launched other creative capabilities that can help advertisers better target audiences through AI recommendations and testing.

Is Elon Musk’s X winning back advertisers?
News
Feb 21, 2025
Reem Makari

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

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