Reem Makari

Google's AI-powered video platform Veo 2 integrated into Brandtech’s marketing platform Pencil Pro
News
Apr 13, 2025
Reem Makari

Google's AI-powered video platform Veo 2 integrated ...

Marketers such as Japan Airlines have already begun using Veo 2 for in-flight video content.

DoubleVerify claims Adalytics ‘manipulated findings’ in recent report on general invalid traffic
News
Apr 9, 2025
Reem Makari

DoubleVerify claims Adalytics ‘manipulated ...

DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of misrepresenting verification technology and data.

‘Marketers will need to be flexible’: What Trump’s tariff war means to the advertising industry
News
Apr 4, 2025
Reem Makari

‘Marketers will need to be flexible’: What Trump’s ...

An increase in prices for consumers can lead to damaged brand reputations and cutting budgets, which means marketers will need to learn to adapt in the shifting economic landscape.

Global adspend growth forecasts cut by nearly $20 billion due to market volatility
Data
Mar 28, 2025
Reem Makari

Global adspend growth forecasts cut by nearly $20 ...

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.

US adtech CEO jailed for financial fraud after faking $1.3 million transaction
News
Mar 22, 2025
Reem Makari

US adtech CEO jailed for financial fraud after ...

Kubient’s fraud case serves as a warning to adtech executives to strengthen oversight, transparency, and ensure ethical business practices.

Amazon refunds advertisers whose ads appeared on CSAM sites
News
Mar 5, 2025
Reem Makari

Amazon refunds advertisers whose ads appeared on ...

Amazon is emphasising its commitment to blocking ads alongside CSAM to lawmakers by refunding affected advertisers and strengthening ad safety measures.

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