Reem Makari

X signs partnership with PubMatic to boost ad revenue
News
12 hours ago
Reem Makari

X signs partnership with PubMatic to boost ad revenue

By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.

X’s ad revenue continues to fall after Musk takeover: Warc
News
1 day ago
Reem Makari

X’s ad revenue continues to fall after Musk ...

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.

X to rival ChatGPT by testing a free version of its AI chatbot
News
Nov 12, 2024
Reem Makari

X to rival ChatGPT by testing a free version of its ...

Several app researchers and users report seeing the free version of X’s AI chatbot, Grok, being made available to people across certain regions.

Instagram confesses that it lowers quality of underperforming videos
News
Oct 31, 2024
Reem Makari

Instagram confesses that it lowers quality of ...

Smaller creators worry that they will be disadvantaged by this feature which can harm their content’s reach and visibility.

Spotify partners with The Trade Desk to test its own ad exchange
News
Oct 27, 2024
Reem Makari

Spotify partners with The Trade Desk to test its ...

New ad exchange is currently in a piloting period, with Spotify looking to expand its offering by making deals with more ad tech firms and DSPs.

Amazon Ads launches new full-funnel advertising capabilities
News
Oct 17, 2024
Reem Makari

Amazon Ads launches new full-funnel advertising ...

The features aim to optimise media investments and drive campaign performance.

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