by Robin Langford | Campaign Asia

Robin Langford

DOJ to recommend Google sell off its Chrome browser: Report

News

12 hours ago

DOJ to recommend Google sell off its Chrome ...

The internet giant could be required to decouple Android from the Google Play Store and offer publishers more opt out options from its AI products, according to a news report.

Controversial new Meta tool optimises campaign performance without notifying advertisers

News

Oct 30, 2024

Robin Langford

Controversial new Meta tool optimises campaign ...

The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.

IPG unites agencies and clients under all-in-one data platform ‘Interact’

News

Oct 21, 2024

Robin Langford

IPG unites agencies and clients under all-in-one ...

The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.

Top 10 brands a decade on: How Disney and Samsung outflanked Boeing and Volkswagen

Analysis

Oct 13, 2024

Robin Langford

Top 10 brands a decade on: How Disney and Samsung ...

The behaviour of once iconic brands like Boeing and Volkswagen, ranked highly in 2014 have now dropped out of the new FutureBrand Index. But what is the secret to modern brand success?

‘Apple Intelligence’: Three things marketers need to know about the latest iPhone launch

News

Sep 11, 2024

Robin Langford

‘Apple Intelligence’: Three things marketers need ...

Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.

TikTok ‘most under reported major channel on Google Analytics’

Analysis

Aug 15, 2024

Robin Langford

TikTok ‘most under reported major channel on Google ...

Social platform’s impression-based success is going under the radar on the most popular analytics platform, leading to missed opportunities for marketers, a new study claims.