by Rahat Kapur | Campaign Asia

'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset

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1 day ago

Rahat Kapur

'Fear doesn't build trust': Cisco's CMO on why ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.

PHD secures $500 million media duties for Volkswagen Group China

News

2 days ago

Rahat Kapur

PHD secures $500 million media duties for Volkswagen...

EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a tenure of three years.

The great corporate pretence is finally over

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Jan 21, 2025

Rahat Kapur

The great corporate pretence is finally over

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.

News

Jan 16, 2025

Rahat Kapur

Stagwell to acquire ADK Global

The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new capabilities including integrated marketing and media expertise worldwide.

'The truth doesn't take sides': BBC’s global news chief

Media

Jan 7, 2025

Rahat Kapur

'The truth doesn't take sides': BBC’s global news chief

In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.

Former GroupM China executives to face Shanghai court over bribery allegations

News

Dec 20, 2024

Rahat Kapur

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.