Media
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Publicis ANZ acquires indie media shop Atomic 212°
Atomic 212°, founded by Barry O’Brien OAM in 2008, is Australia’s largest independent media agency.
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Fuji TV leaders resign amid sexual misconduct case
Fuji TV chairman and president resign following reports of a sexual assault incident involving ex-TV star Masahiro Nakai, sparking an advertiser exodus and government backlash.
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The advertising dilemma in a post-fact world
Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?
Moves and wins roundup: Week of January 27, 2025
FleishmanHillard, Octopus Cards, GOVT, Myer, Wonder Works Digital, Archetype, FCB, and more in our weekly collection of people moves and account news.
Davos elites bullish on future of business
There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.
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Google rolls out several new PMax updates following successful beta launches
Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.
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Zurich picks single agency for global media account
Results are in for the winner-takes-all pitch.
Sony Electronics, Singapore govt bodies initiate pitches
PITCH UPDATE: Sony Electronics Singapore is looking for a PR agency while Singapore government ministries and boards are on the hunt for various comms and creative services.
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Mediahub global CEO John Moore departs
Moore has been with the media agency since 1997.
Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’
Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and immersive technology in a new interview first published via Campaign Germany.
Revealed: Latest hybrid working policies across 'big six' agency groups
In the wake of WPP's controversial policy change, here is a roundup of all WFH policies across adland holdcos.
Netflix targets double ad revenue by 2025
The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ads supported tier.
GroupM axes global agency CEO roles in major centralisation push
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
Trump signs order to delay TikTok ban for 75 days
With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.
Here's a thought: Bigger isn’t always better
As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.
Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO
Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s creative, media, and data operations in Malaysia. His appointment takes effect January 20.
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Global ad spend set to reach US$1.08 trillion in 2025
Warc's annual media report predicts a landscape defined by unprecedented advertising growth and algorithmic innovation.
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The risks and opportunities of Red's international fame
Amid a looming TikTok ban, Chinese social-media app Red is enjoying a sharp increase in users. But China’s marketing community view the phenomenon as a double-edged sword.
Moves and wins roundup: Week of January 20, 2025
Octagon, Dentsu, FleishmanHillard, M&C Saatchi, Droga5, OMG, McDonald's, Spritzer, Ebiquity, GroupM, Publicis Sapient, SunRice, ACM, Initiative, and more in our weekly collection of people moves and account news.
Trust erosion leading to grievances: Edelman Trust Barometer 2025
The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.
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