Opinions

3 hours ago

How marketers can navigate the hidden costs of ad platform automation

Nasser Oudjidane, CEO and Co-founder of Tapper, explores the hidden costs of ad platform automation and shares actionable strategies to tackle budget waste and performance volatility.

3 days ago

Growth, business and the brand safety blindspot in live commerce

Acknowledging the potential and power of live commerce is a far different animal to understanding the platform and what the medium requires to ensure success, says Dominic Powers, independent brand advisor.

4 days ago

Want to optimise your digital campaign? Add some good old print to the mix

“Print is being rediscovered as a premium channel… precisely because everyone’s eyes are glazed over from too many digital ads,” says Éric Blais in his latest Free to Disagree column.

4 days ago

B2B marketing shouldn’t be caged—but is compliance killing creativity?

Most CMOs say that B2B marketing has grown in importance over the last year, but to truly harness its power for business growth requires a shift in perspective.

4 days ago

In marketing, it is better to be interesting than right

Marketers should prioritise grabbing attention over being correct when making ads, even if it feels random or weird, says TBWA Melbourne's Zac Martin.

Mar 17, 2025

It's not about keywords anymore, it's about AI visibility

As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and Google Gemini, which now shape consumer perceptions, says Alfonso Asensio, MD of Jellyfish Japan.

Mar 15, 2025

Why it's a great time to be an indie right now

Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.

Mar 14, 2025

Too old for the party, too young to leave—the paradox of middle age in advertising

There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.

Mar 14, 2025

Why brands should stop posting PR briefs on LinkedIn

Rooster’s James Brooke cautions that tossing briefs onto LinkedIn is lazy and ineffective, besides being a poor look.

Mar 13, 2025

Why more brands are finally ditching the perfect-family trope

Perfect parents, perfect kids, perfect home—ads love the fantasy. But as diverse households become the norm in Asia, Quantum's Rayhan Wildan Ramadhani explores how clever brands are embracing new family dynamics through fresh storytelling.

Mar 12, 2025

Keeping the creative fire alive in a global network

Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.

Mar 12, 2025

Will you still need me, will you still feed me?

While discussions around ageing within advertising tend towards the gloomy, Current Asia’s chief executive has some practical suggestions to address the challenge.

Mar 11, 2025

Brands are still measuring the wrong things—it’s time to fix that

Metrics dictate business decisions, but do they capture what truly matters? Team Lewis' Calvin Siew explains why brands must break free from outdated KPIs and redefine relevance in real time to truly embrace customer-centricity.

Mar 10, 2025

The value of experience: Why adland must address ageism

The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.

Mar 9, 2025

What brands can learn from Anora beating Wicked at the Oscars

The Working Assembly’s Jolene Delisle says that cultural resonance is not about being the loudest, but being the most meaningful.

Mar 6, 2025

Will DeepSeek change the game in AI branding?

As AI brands seek to build trust and familiarity, DeepSeek’s bold identity signals a departure from the industry’s minimalistic norms.

Mar 5, 2025

Media is key battleground for agency giants in new world order

Growth in media reflects how the scope has become much broader for clients, and Omnicom’s acquisition of IPG is poised to drive further change in the sector.

Mar 5, 2025

Woolley Marketing: Is agency new business a marketing or sales activity?

Every agency is trying to find the sales pitch that will win the business, but in the process, you might lose the very differentiation that secured your place in the pitch in the first place, says Darren Woolley.

Mar 5, 2025

Why hasn’t adland tackled its long-hours culture?

Despite ongoing discussions about work-life balance, the industry remains caught in a cycle of late nights, last-minute deadlines, and climbing pressures. Adland weighs in on the persistent challenges and potential solutions.

Feb 28, 2025

Is CTV the new primetime for advertisers during Ramadan?

While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ Edo Fernando.