Opinions
It's time to take a stand against bland marketing
AI can crunch data, but can it truly create magic? Anathea Ruys, CEO of UM Australia, urges brands to use it wisely—or risk fading into the noise.
How Steve Jobs’ legacy lives on through Apple’s creative impact
On what would have been his 70th birthday, Steve Jobs’ enduring legacy, built on creativity, vision and commitment to design, ensures Apple’s impact far outlives its founder.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Why APAC agencies need shorter work weeks
APAC agencies should adopt a shorter work week to enhance productivity, improve work-life balance, and gain a competitive edge in talent retention, says Anne Rayner, CEO of Productivity Bargain.
Pitch consultants respond to 'pay-to-play' criticism: Don't 'lump all intermediaries in one bucket'
Industry body VoxComm said the rise of this model puts agency-client relationships at risk.
Do the latest holding company results signify a shift towards media first?
Industry leaders weigh in on what Dentsu, Omnicom, Publicis Groupe and Interpublic Group results mean for media.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Rejuvenating the lost art of long copy ads
Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
How to put creativity back into media buying
RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Take a peak: How marketers can turn digital noise into lasting loyalty
In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.
Gen Z isn't buying Black History Month campaigns from brands scaling back on DEI
Posting alone isn’t enough to cover anti-DEI behavior anymore, says Adfero’s Kayla Marrero.
Time to Nike-ify DEI
Why we need to rescue the concept of 'merit' from being solely a Trump card.
Your customers have changed, have you?
Empty innovation is dead, authentic connection is everything. AIA Singapore's chief marketing and healthcare officer unpacks why brands must evolve beyond surface-level digital transformation in 2025, or risk losing entire generations of consumers.
.png&h=268&w=401&q=100&v=20170226&c=1)
The boys’ club still runs Australian advertising—and we’re done pretending otherwise
Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."
.png&h=268&w=401&q=100&v=20170226&c=1)
Love looks different in Asia now, and so should Valentine’s messaging
More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The unbearable cost of truth
As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.
Gen Z predictions for Super Bowl LIX
Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub.
Should PR firms be using DeepSeek?
Dynamo PR's Peter Bowles test runs rival AI platforms to see which works better for PR.
DeepSeek: Accelerating the path towards AI inevitability
While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
Woolley Marketing: Walking the line between evolution and alienation
Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren Woolley asks would they advise clients to undertake similar transformations?
.jpg&h=268&w=401&q=100&v=20170226&c=1)
How the industry can move past rhetoric to take on climate change
While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.
Stand guard: Protecting your brand from the hidden risks of AI
The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)