Saby Mishra

Why creative agencies should stop doubting and start leading
Opinions
2 days ago
Saby Mishra

Why creative agencies should stop doubting and ...

In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that undermines the very people who build culture and meaning, says Saby Mishra, CEO MLM Vietnam.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

GroupM to merge agency brands into single P&L

2 GroupM to merge agency brands into single P&L

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

3 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

‘Just tone deaf’—Nike’s marathon campaign backlash

5 ‘Just tone deaf’—Nike’s marathon campaign backlash

How Trust Bank went from zero to a million customers in less than three years

6 How Trust Bank went from zero to a million customers in less than three years

History of GroupM 2003-2025: The world's largest media investment arm

7 History of GroupM 2003-2025: The world's largest media investment arm

WPP set to drop GroupM brand in media shake-up

8 WPP set to drop GroupM brand in media shake-up

Google cuts 200 jobs in a core business unit

9 Google cuts 200 jobs in a core business unit

A look back to when De Beers changed the rules of engagement

10 A look back to when De Beers changed the rules of engagement