by Yimin Wang | Campaign Asia

Yimin Wang

Chinese influencer Li Ziqi returns, sparking renewed interest in traditional cultural practices

Opinions

2 days ago

Yimin Wang

Chinese influencer Li Ziqi returns, sparking ...

Renowned Chinese internet personality, Li Ziqi returns to content creation after more than three years, positioning herself as a champion of traditional cultural practices amid their growing popularity in China.

Buyers, founders, lifestyle: What is Xiaohongshu doing with ecommerce?

Opinions

Oct 1, 2024

Yimin Wang

Buyers, founders, lifestyle: What is Xiaohongshu ...

With Double 11 approaching, will Chinese social media and e-commerce platform Xiaohongshu see returns on its investments in social commerce?

Is this the end of an era for top livestreamers?

Opinions

Sep 3, 2024

Yimin Wang

Is this the end of an era for top livestreamers?

China's top livestreamers are becoming either entrepreneurs or celebrities. Meanwhile, more CEOs are joining livestreamers as merchant-led livestreams have been growing rapidly on multiple platforms since last year.

Laopu Gold: The rise of China’s ‘Hermès of gold’ in the luxury jewelry market

Opinions

Jul 30, 2024

Yimin Wang

Laopu Gold: The rise of China’s ‘Hermès of gold’ in ...

Despite its reputation for traditionally crafted gold jewelry and being dubbed the “Hermès of gold” luxury brand Laopu Gold faces stiff competition following its initial public offering in Hong Kong—challenging the brand to uphold its status in a competitive market.