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Gideon Spanier
1 day ago

Media is key battleground for agency giants in new world order

Growth in media reflects how the scope has become much broader for clients, and Omnicom’s acquisition of IPG is poised to drive further change in the sector.

“Very, very dramatic.” That was how Philippe Krakowsky described “the degree to which the terms of trade in media have shifted in the last 18 months” when the chief executive of Interpublic spoke at a

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