Marketing

7 hours ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

23 hours ago

2025 winners for Event Marketing Awards announced in live ceremony

Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.

1 day ago

Mondelez reveals strategy behind 'Oreo Milky Way Dunk' campaign

Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.

1 day ago

Women to Watch 2024: Ruchika Varma, Future Generali India Insurance Company

Defying the confines of Asian conservatism, Varma successfully balances both profit and purpose by empowering minorities through innovative insurance campaigns.

1 day ago

Old souls, smart tech—the consumer paradox brands can no longer ignore

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

1 day ago

Global ad spend surpasses $1 trillion, APAC to play key role

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

1 day ago

Women to Watch 2024: Risa Kusumaningrum, KIT Global

Meet Risa Kusumaningrum: a finance whiz reshaping the marketing landscape and championing women in leadership.

2 days ago

As US slams door, can the rest of the world offer Chinese ecommerce a lifeline?

Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid the US crackdown.

2 days ago

ROI index charts rise of Moloco and Reddit alongside big tech

Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.

2 days ago

Spikes Asia Debrief set to unpack the new creative forces at work

This afternoon, Spikes Asia jury members will dig into key themes emerging from this year's shortlists. Register to join the event.

2 days ago

Shortlist for the 2025 Women Leading Change Awards is out

Meet the inspiring women and companies driving progress and redefining leadership across the region.

2 days ago

Women to Watch 2024: Rhoda Adams, Golin

Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.

2 days ago

Campaign Spotlight Indonesia 2025: When technology, consumers and culture collide

The Jakarta event brought together marketing leaders to discuss the future of the industry, from AI and DTC to consumer behavior and local brand strategies.

3 days ago

Mash names all-female executive team, shifts global HQ to Singapore

EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase of growth across APAC.

3 days ago

Godrej Indonesia appoints Hilda Kitti as CMO

EXCLUSIVE: The digital marketing veteran, an alum of Tokopedia, Meta and Unilever, joins Godrej Indonesia as chief marketing officer effective May 1.

3 days ago

Why B2B influencers are an essential spend for marketers

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.

3 days ago

Art Garfunkel delves into psoriasis patient experience in Sun Pharma campaign

Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.

4 days ago

Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International

Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.

4 days ago

Women to Watch 2024: Penelope Shell, Zenith Media

As a chief strategy and product officer, Shell has extended her remit towards building Zenith’s business, growing its clients’ brands, driving innovation and shaping the industry’s principles to be responsible towards youth.

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