Marketing
Why the NikeSkims brand partnership is one to watch in 2025
With around 40% of Nike’s customers being women, Skims has been testing the waters of the sports space for years.
Interpublic Group sells RGA
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
APAC headcount drops 4.8% as IPG’s global workforce shrinks by 4,100 in 2024
CEO promises “thoughtful decision-making” as it plans more cuts.
A new UNICEF campaign hits a six for gender equality
Deceptively simple, profoundly compelling. Watch Howatson+Company's latest pro bono effort for Cricket Australia.
‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa
Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal whistleblower to global advocate, calling out corporate consumerism and the tech industry’s environmental toll.
Moves and wins roundup: Week of March 3, 2025
VML, Initiative, Havas, TikTok, Dept, Enigma, BBC Studios, Fedex, Ogilvy, and more, in our weekly collection of people moves and account news.
Eugene Lee steps down as McDonald's global CMO after 15 years
The international CMO at McDonald's announced his exit via LinkedIn; he looks ahead to new challenges and spending time with family.
Bic rewrites Shakespeare with AI for Cristal pen’s 75th anniversary
In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.
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Coach’s AI-powered handbags take a swing at a fashion revolution
By harnessing Adobe Firefly’s generative AI, Tapestry is redefining handbag design—scaling creativity while maintaining brand integrity.
Mark Read on WPP’s creative agencies slump, big clients spending more and four-day office mandate
CEO dismissed idea WPP might sell AKQA in Campaign interview.
40 Under 40 2024: Yong Ping Loo, TBWA
With a winning mix of creative and commercial acumen, Loo is a social media maven whose out-of-the-box ideas have been instrumental in driving TBWA's growth.
Campaign Big Global Awards 2025: winners revealed
Entries and winners came from four continents, with Uncommon Creative Studio and Rethink among the big winners.
WPP shares slump as revenue declines and headcount drops by 6000
The operations in India grew 2.8% but China declined by 20.8% on the back of pressures surrounding Group M.
40 Under 40 2024: Tom Geekie, Jaywing
His progressive leadership has propelled Jaywing's growth to new heights as shown by a string of new clients, steady growth, and an assured DEI vision.
Adland has the power to influence social media but who can tame it?
As governments worldwide enforce stricter social media laws, advertisers find themselves at a crossroads—use their influence to hold platforms accountable or risk increased criticism for staying silent?
How Chinese white label beauty brands are rising the ranks
Initially buoyed by attractive price points, white label brands in China are carving a niche for themselves even as they grapple with the challenges of a more short-term approach to brand-building.
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Ramadan 2025: How Indonesians plan to spend, save, and give
Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the top destination for Zakat donations, according to YouGov.
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Here’s a thought: Marketers can sell anything—except their own value
Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.
Together Group adds experiential tech shops to global offering
The acquisition deals will help the global group 'deliver transformative customer experiences across all key luxury segments'.
APAC ad spend growth pegged at 5.8%, buoyed by SEA
Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.
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