Marketing

4 hours ago

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

5 hours ago

Bonds taps Robert Irwin to show how wild comfort down under can really get

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

9 hours ago

Common Interest acquires Amplify to 'empower creativity'

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.

9 hours ago

WPP acquires InfoSum to drive AI-based data offer

Brian Lesser, currently global chief executive of GroupM, joined from InfoSum in September 2024.

10 hours ago

‘Marketers will need to be flexible’: What Trump’s tariff war means to the advertising industry

An increase in prices for consumers can lead to damaged brand reputations and cutting budgets, which means marketers will need to learn to adapt in the shifting economic landscape.

1 day ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

1 day ago

Agency Report Card 2024: Assembly

Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.

1 day ago

Agency Report Card 2024: Cheil Worldwide

The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.

1 day ago

Agency Report Card 2024: DDB

A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.

1 day ago

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

1 day ago

Agency Report Card 2024: FCB

Along with other IPG shops, the future will be determined by the impending IPG-OMG merger, but healthy performances in key APAC markets suggest FCB is on a steadier path than many of its rivals.

1 day ago

Agency Report Card 2024: Hakuhodo

Hakuhodo’s 2024 performance reflects an agency in transition. Whether these steps will future-proof the agency for global relevance or simply ensure its survival remains to be seen.

1 day ago

Agency Report Card 2024: Havas Creative

Havas's post-split independence will be on trial. Can its ‘Converged’ strategy deliver business growth, and can its leaders address the internal diversity issues?

1 day ago

Agency Report Card 2024: Havas Media

Newly independent and armed with its Converged strategy, Havas Media is pushing for growth in APAC. But with a limited regional presence, key account losses, and stiff competition from larger, tech-savvy rivals, the agency faces an uphill battle to prove its relevance and scalability in a cutthroat market.

1 day ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

1 day ago

Agency Report Card 2024: McCann Worldgroup

Despite creative highs and big wins in India and Southeast Asia, McCann APAC’s 2024 story was one of steady resolve rather than standout acceleration—with structural shifts, China softness and the looming Omnicom–IPG merger shaping a pivotal year ahead.

1 day ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

1 day ago

Agency Report Card 2024: MullenLowe

In 2024, MullenLowe weathered the loss of significant Unilever business by securing new clients, yet still faces challenges in regional cohesion, despite pockets of creative success.

1 day ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

1 day ago

Agency Report Card 2024: OMD

OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.