Chris Powell

‘Nice little advertising business you got there. Be a shame if something happened to it’
News
18 hours ago
Chris Powell

‘Nice little advertising business you got there. Be ...

Media reports indicate that Interpublic Group is being pressured to spend more with X, or its Omnicom deal could face resistance from owner and Donald Trump ally Elon Musk.

Brand safety tops list of concerns for programmatic advertisers: WARC
Analysis
Aug 15, 2024
Chris Powell

Brand safety tops list of concerns for programmatic ...

The survey of 100 programmatic experts found that verification, viewability and measurement are also among the common worries

WFA dissolves brand safety coalition GARM following X lawsuit
News
Aug 9, 2024
Chris Powell

WFA dissolves brand safety coalition GARM following ...

The abrupt announcement comes just days after the organisation and several advertisers, including Unilever and Mars, were accused by X of illegally withholding spending from the social media platform.

Why an Australian whisky wants to take down Canada’s Olympians
The Work
Jul 21, 2024
Chris Powell

Why an Australian whisky wants to take down ...

Coastal Stone Whisky, with some help from a Canadian creative, is actually targeting Canadian Club whisky

The latest Deadpool trailer is actually a (subliminal) Heinz ad
The Work
Jul 18, 2024
Chris Powell

The latest Deadpool trailer is actually a (sublimina...

The campaign by Rethink and Maximum Effort was inspired by Deadpool's ketchup-red outfit and Wolverine's mustard yellow one.

Pepsi's Quebec summer campaign is sealed with a kiss
The Work
Jun 25, 2024
Chris Powell

Pepsi's Quebec summer campaign is sealed with a kiss

Created by Anomaly, "Ici, Quand on aime, on aime” (“Here, when we love, we love”) uses kissing as a representation of Quebecers' passion for the things they love. Including Pepsi.

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