Estimated to touch INR 59,200 crores (US $6.9 billion) this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.
The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.
Named one of the world’s most influential CMOs by Forbes in 2024, Meta CMO and VP of analytics Alex Schultz is set to release the book this October, exploring the new rules of marketing in the digital age.