tesla
The fight for EV dominance in China
As geopolitical stakes rise, China's electric vehicle market is surging, pushing players like Tesla and Xiaomi to navigate competition, policy shifts, and global trade uncertainties in their bid to lead in branding and tech-driven innovation.
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The Tesla trial: Can brands thrive without a traditional marketing team?
Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?
Tesla lays off marketing team
Affected employees sat on Tesla’s growth content team and within its design studio.
‘Advertising is awesome and everyone should do it’: Tesla's Elon Musk U-turns
Musk has previously said that he hates advertising but acknowledged that Tesla was often ‘preaching to the choir’.
Can Tesla reclaim the electric vehicle crown?
BRAND HEALTH CHECK: Following a sharp drop in its stock value, missed delivery targets, losing the sales race to competitors, and a CEO preoccupied with making a 'chief Twit' of himself, can the darling of the electric vehicle world steer itself back on track?
Can VinFast become a global electric vehicle brand?
BRAND HEALTH CHECK: The Vietnamese brand will need to find a niche for itself in the face of Tesla's overwhelming presence and the acceleration of legacy vehicle makers towards electric propulsion.
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