by Joseph Arthur | Campaign Asia

Joseph Arthur

Analysis

6 hours ago

Do podcasts have a measurement problem?

The evolution of podcasting is holding the channel back from reaching its full advertising potential, according to new research.

Global adspend on news brands forecast to decline by a third

Analysis

Apr 16, 2025

Joseph Arthur

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

Elon Musk’s xAI acquires X for $33 billion

News

Mar 31, 2025

Joseph Arthur

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.

Nearly 70% of ‘parents’ targeted by ads don’t have kids

News

Mar 19, 2025

Joseph Arthur

Nearly 70% of ‘parents’ targeted by ads don’t have kids

The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.

Meta to begin testing Community Notes feature across Facebook, Instagram and Threads

News

Mar 18, 2025

Joseph Arthur

Meta to begin testing Community Notes feature ...

Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.

Taboola introduces a ‘reimagined approach’ to driving full-funnel performance

News

Feb 27, 2025

Joseph Arthur

Taboola introduces a ‘reimagined approach’ to ...

With the launch of Realize, CEO Adam Singolda wants Taboola to move past its origins in native advertising to focus on the entire performance landscape.