Joseph Arthur

Google introduces AI Max to search campaigns
News
May 8, 2025
Joseph Arthur

Google introduces AI Max to search campaigns

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.

Do podcasts have a measurement problem?
Analysis
Apr 24, 2025
Joseph Arthur

Do podcasts have a measurement problem?

The evolution of podcasting is holding the channel back from reaching its full advertising potential, according to new research.

Global adspend on news brands forecast to decline by a third
Analysis
Apr 16, 2025
Joseph Arthur

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

Elon Musk’s xAI acquires X for $33 billion
News
Mar 31, 2025
Joseph Arthur

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.

Nearly 70% of ‘parents’ targeted by ads don’t have kids
News
Mar 19, 2025
Joseph Arthur

Nearly 70% of ‘parents’ targeted by ads don’t have kids

The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.

Meta to begin testing Community Notes feature across Facebook, Instagram and Threads
News
Mar 18, 2025
Joseph Arthur

Meta to begin testing Community Notes feature ...

Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.

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