Joseph Arthur

Elon Musk’s xAI acquires X for $33 billion
News
2 days ago
Joseph Arthur

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.

Nearly 70% of ‘parents’ targeted by ads don’t have kids
News
Mar 19, 2025
Joseph Arthur

Nearly 70% of ‘parents’ targeted by ads don’t have kids

The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.

Meta to begin testing Community Notes feature across Facebook, Instagram and Threads
News
Mar 18, 2025
Joseph Arthur

Meta to begin testing Community Notes feature ...

Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.

Taboola introduces a ‘reimagined approach’ to driving full-funnel performance
News
Feb 27, 2025
Joseph Arthur

Taboola introduces a ‘reimagined approach’ to ...

With the launch of Realize, CEO Adam Singolda wants Taboola to move past its origins in native advertising to focus on the entire performance landscape.

Facebook, YouTube most popular social media platforms for product discovery: report
News
Feb 19, 2025
Joseph Arthur

Facebook, YouTube most popular social media ...

Used twice as frequently for product discovery and research as TikTok, the Meta-owned platform shouldn't be neglected by retailers.

Google rolls out several new PMax updates following successful beta launches
News
Jan 24, 2025
Joseph Arthur

Google rolls out several new PMax updates following ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

2 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Thai influencer walks out of KFC ad mid-set

3 Thai influencer walks out of KFC ad mid-set

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

VML & Ogilvy Japan names co-CEOs

5 VML & Ogilvy Japan names co-CEOs

Hari Raya 2025: The APAC campaigns you need to see

6 Celebrate Hari Raya with these heartfelt and creative campaigns

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Meta's APAC chief Dan Neary steps down after more than a decade

8 Meta's APAC chief Dan Neary steps down after more than a decade

Unilever uses digital twins to accelerate content creation

9 Unilever uses digital twins to accelerate content creation

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

10 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'