Brandon Doerrer

Media buyers eye new search opportunities in wake of Google antitrust ruling
Analysis
Aug 10, 2024
Alison Weissbrot

Media buyers eye new search opportunities in wake ...

All eyes are on Google’s next antitrust trial for dominance in ad tech in September.

Monks taps Linda Cronin as EVP and head of media
News
Aug 8, 2024
Brandon Doerrer

Monks taps Linda Cronin as EVP and head of media

EXCLUSIVE: Cronin is Monks’ first major hire since, ironically, dropping ‘Media’ from its name in July.

Volkswagen extends global creative contract with DDB
News
Aug 7, 2024
Brandon Doerrer

Volkswagen extends global creative contract with DDB

The automaker has unified its Volkswagen brand with Omnicom after handing its media business to PHD in June.

A third of businesses will abandon gen AI projects before 2026: report
Analysis
Aug 3, 2024
Brandon Doerrer

A third of businesses will abandon gen AI projects ...

The generative AI honeymoon might be over. Gartner's stark warning: soaring costs and elusive ROI will kill nearly a third of all projects by 2026.

Reddit acquires ad optimisation platform Memorable AI
News
Aug 2, 2024
Brandon Doerrer

Reddit acquires ad optimisation platform Memorable AI

Reddit will absorb Memorable’s automated creative insights into its ad tech stack.

Narrative creates Board of Influence to navigate burgeoning creator landscape
News
Aug 2, 2024
Brandon Doerrer

Narrative creates Board of Influence to navigate ...

EXCLUSIVE: We Are Social’s earned-led subsidiary will appoint new creators annually to serve as a board of directors advising on creator marketing.

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