Creativity
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Agency Report Card 2024: BBDO
Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.
Agency Report Card 2024: Cheil Worldwide
The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.
Agency Report Card 2024: DDB
A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.
Agency Report Card 2024: Dentsu Creative
Despite revenue losses at a holding company level and sluggish growth, Dentsu Creative is nevertheless still gunning for creative excellence.
Agency Report Card 2024: FCB
Along with other IPG shops, the future will be determined by the impending IPG-OMG merger, but healthy performances in key APAC markets suggest FCB is on a steadier path than many of its rivals.
Agency Report Card 2024: Hakuhodo
Hakuhodo’s 2024 performance reflects an agency in transition. Whether these steps will future-proof the agency for global relevance or simply ensure its survival remains to be seen.
Agency Report Card 2024: Havas Creative
Havas's post-split independence will be on trial. Can its ‘Converged’ strategy deliver business growth, and can its leaders address the internal diversity issues?
Agency Report Card 2024: McCann Worldgroup
Despite creative highs and big wins in India and Southeast Asia, McCann APAC’s 2024 story was one of steady resolve rather than standout acceleration—with structural shifts, China softness and the looming Omnicom–IPG merger shaping a pivotal year ahead.
Agency Report Card 2024: MullenLowe
In 2024, MullenLowe weathered the loss of significant Unilever business by securing new clients, yet still faces challenges in regional cohesion, despite pockets of creative success.
Agency Report Card 2024: Ogilvy
Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.
Agency Report Card 2024: Publicis Creative
Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.
Agency Report Card 2024: TBWA
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
Agency Report Card 2024: VML
Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.
Tiger Beer paints Singaporeans with a broad brush
In a local take of its ‘You Never Roar Alone’ platform, the beer brand manages to reduce Singaporean youth to a group that favours superficiality.
The Botanist gin focuses on 'the now' as it backs brand overhaul with global campaign
The rebrand was handled by The Elephant Room.
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Havas Health is futureproofing creativity through Neurodiversity Center of Excellence
The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.
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Creative Minds: How Defri Dwipaputra stumbled into advertising
Dentsu Indonesia's ECD found his career path altered when a chance opportunity to create graphics for a famous artist in 2008 led him to the industry.
Why Snap’s creative chief is doubling down on ephemeral content
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.
Droga5 names Tara Ford London CCO as global creative line-up evolves
During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.
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