Creativity

4 hours ago

Old souls, smart tech—the consumer paradox brands can no longer ignore

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

1 day ago

Telstra unveils cinematic silent films—as a reminder to silence your phones

Weird and whimsical, and a welcome break from the usual ‘put your phone away’ lecture, even if Ad Nut is not entirely sure what’s happening in this campaign.

1 day ago

Spikes Asia Debrief set to unpack the new creative forces at work

This afternoon, Spikes Asia jury members will dig into key themes emerging from this year's shortlists. Register to join the event.

2 days ago

Mash names all-female executive team, shifts global HQ to Singapore

EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase of growth across APAC.

2 days ago

The Labubu economy and the business of joy

‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.

Apr 17, 2025

Creative Minds: Anthony Cassidy is waiting for a chance to set an ad to a Louis Prima soundtrack

The creative director at Clemenger BBDO on his love for an old Gap ad, annual pilgrimages to see The Flaming Lips, and his indifference to bucket lists.

Apr 17, 2025

Forsman & Bodenfors expands earned-first model as Po Kay Lee takes on Asia role

EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.

Apr 17, 2025

Inside the collapse of Indonesia’s most promising creative network

EXCLUSIVE: Thirteen years after its launch as a bold new model for independent agencies, Indonesia’s Fantastis Anak Bangsa (FAB) has collapsed amid allegations of financial misconduct, leaving a trail of unpaid taxes, shuttered agencies, and missing leadership.

Apr 16, 2025

Why music still matters in modern branding

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.

Apr 16, 2025

Arthur Sadoun on secrets of Publicis’ pitch ‘success’ and how to support clients through tariff dramas

'Stop always being negative about our industry,' CEO says, after strong Q1 growth.

Apr 16, 2025

Spikes Asia Awards 2025: Campaign picks its favourite contenders

Do we have what it takes to be Spikes Asia judges? We’ll find out next week. Until then, the Campaign APAC team shares our favourite picks from this year’s shortlist.

Apr 16, 2025

Out-of-phone: What happens when creator content leaves the feed?

EXCLUSIVE: TikTok’s Dan Page and L’Oréal’s Abhishek Grover share insights from a Southeast Asia-first campaign that tested the power of creator storytelling across screens and cities.

Apr 15, 2025

Why creative jealousy is the best compliment

Work that makes you jealous is the work that makes you better, says TBWA MCR’s Becci Nadin

Apr 15, 2025

AKQA announces global leadership appointments amid ongoing restructure

Tim Devine moves as AUNZ ECD to global chief invention officer. Plus, new global leads for strategy, technology, and transformation.

Apr 15, 2025

Yousician's new campaign hits a familiar chord: Good intentions, terrible song choices

Created by UltraSuperNew Tokyo, the spot transforms a sweet father-of-the-bride tribute into a full-blown metal meltdown—and a perfectly awkward lesson in why timing is everything.

Apr 14, 2025

Forget templates—Canva wants to run your whole campaign now

Unveiled at its 2025 Canva Create showcase in Los Angeles, the platform’s latest tools go beyond design—bringing AI-fuelled production, code-free interactivity and cross-platform localisation into one ecosystem aimed at full campaign execution.

Apr 14, 2025

Cathay flies over Hong Kong's former airport for nostalgic stunt

A short documentary-style video depicts the planning required it took to get Flight CX8100 safely through the challenging, low-altitude route past Hong Kong’s former Kai Tak airport.

Apr 13, 2025

Google's AI-powered video platform Veo 2 integrated into Brandtech’s marketing platform Pencil Pro

Marketers such as Japan Airlines have already begun using Veo 2 for in-flight video content.

Apr 13, 2025

Havas reports 2.1% increase in organic growth for Q1 2025

The group expects a 2% growth in organic net revenue compared with 2024.

Apr 11, 2025

How Japanese car brands can race past US tariff adversity

UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.