Branding

9 hours ago

Common Interest acquires Amplify to 'empower creativity'

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.

9 hours ago

At its core, ‘Careless People’ is a cautionary tale of disillusionment

Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.

Mar 28, 2025

Brands are addicted to data and it’s killing creativity

In an era where algorithms dominate every decision, brand consultancy founder Upasna Dash argues that true brand power comes not from digital footprints—but from instinct, identity, and a deep understanding of what brings true joy to consumers.

Mar 26, 2025

How Chinese brands are rewriting the global expansion playbook

Campaign’s China Summit returned to Shanghai last month with a focus on cross-border marketing and brand expansion, as industry leaders from China’s top companies shared insights on cultural export, localisation, and long-term strategies for global success.

Mar 25, 2025

BYD races past Tesla—surpasses $100 billion revenue milestone

BYD has grown on the back of an impressive performance in APAC, even as a leading global EV market like the US remains off-limits.

Mar 24, 2025

Brand banter or brand blunder? The fine line in cola wars

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.

Mar 19, 2025

Duolingo comms head Sam Dalsimer leads 'wholesome unhinged' strategy

Duolingo killed off its brand mascot and brought it back to life as part of an unhinged social media strategy and more wholesome comms approach.

Mar 17, 2025

Move and win roundup: Week of March 17, 2025

Havas, EssenceMediacom Brisbane, We Are Social, oOh Media and more in this week's people moves and account wins round-up.

Mar 11, 2025

Unilever CEO: 'Spend on social will jump from 30% to 50%'

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.

Mar 7, 2025

More pocketbook, less politics: How C-suites should talk about tariffs

Whether tariffs imposed by the Trump administration are on, off or somewhere in between, there are ways executives can address them without inviting political blowback.

Mar 5, 2025

FleishmanHillard hires Ketchum’s Jim Joseph as global head of brand impact

Joseph previously held roles at Ketchum such as US CEO and global CMO.

Mar 4, 2025

Why ​the NikeSkims brand partnership is one to watch in 2025

With around 40% of Nike’s customers being women, Skims has been testing the waters of the sports space for years.

Mar 2, 2025

Deal reached as Indonesia opens its doors to iPhone 16 sales

The investment deal encompasses a research center, the production of AirTag and AirPods Max components, an education program spanning 15 campuses, and more.

Mar 2, 2025

Coach’s AI-powered handbags take a swing at a fashion revolution

By harnessing Adobe Firefly’s generative AI, Tapestry is redefining handbag design—scaling creativity while maintaining brand integrity.

Feb 27, 2025

How Chinese white label beauty brands are rising the ranks

Initially buoyed by attractive price points, white label brands in China are carving a niche for themselves even as they grapple with the challenges of a more short-term approach to brand-building.

Feb 25, 2025

Why more celebrities are taking the creative reins at luxury brands

As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.

Feb 23, 2025

Women’s cricket searches rose by 103% in 2024: Kantar India study

Live music events including Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts also saw a 43% increase, according to the report.

Feb 16, 2025

PepsiCo's $200 million investment brings Cheetos back to Indonesia

PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.

Feb 12, 2025

The fight for EV dominance in China

As geopolitical stakes rise, China's electric vehicle market is surging, pushing players like Tesla and Xiaomi to navigate competition, policy shifts, and global trade uncertainties in their bid to lead in branding and tech-driven innovation.

Feb 11, 2025

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.