Branding
When brands become the villain: Lessons from Coffee Mate's 'White Lotus' collab
The Nestlé product’s team was as surprised as anyone at the HBO show’s season finale. Here’s how brands and their agency partners avoid shocking plot twists involving their products.
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The art of dealing with the new trade order
Donald Trump's tariff tornado will have wide-reaching implications, potentially placing advertisers and agencies at a fundamental pivot point says New Commercial Arts’ David Golding
How the tariff war could strengthen Apple's ties with India
India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs.
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Can purpose still sell? The changing face of brand activism
Once a badge of honour, is brand activism now a reputational minefield?
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Common Interest acquires Amplify to 'empower creativity'
The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.
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At its core, ‘Careless People’ is a cautionary tale of disillusionment
Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.
Brands are addicted to data and it’s killing creativity
In an era where algorithms dominate every decision, brand consultancy founder Upasna Dash argues that true brand power comes not from digital footprints—but from instinct, identity, and a deep understanding of what brings true joy to consumers.
How Chinese brands are rewriting the global expansion playbook
Campaign’s China Summit returned to Shanghai last month with a focus on cross-border marketing and brand expansion, as industry leaders from China’s top companies shared insights on cultural export, localisation, and long-term strategies for global success.
BYD races past Tesla—surpasses $100 billion revenue milestone
BYD has grown on the back of an impressive performance in APAC, even as a leading global EV market like the US remains off-limits.
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Brand banter or brand blunder? The fine line in cola wars
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
Duolingo comms head Sam Dalsimer leads 'wholesome unhinged' strategy
Duolingo killed off its brand mascot and brought it back to life as part of an unhinged social media strategy and more wholesome comms approach.
Move and win roundup: Week of March 17, 2025
Havas, EssenceMediacom Brisbane, We Are Social, oOh Media and more in this week's people moves and account wins round-up.
Unilever CEO: 'Spend on social will jump from 30% to 50%'
Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.
More pocketbook, less politics: How C-suites should talk about tariffs
Whether tariffs imposed by the Trump administration are on, off or somewhere in between, there are ways executives can address them without inviting political blowback.
FleishmanHillard hires Ketchum’s Jim Joseph as global head of brand impact
Joseph previously held roles at Ketchum such as US CEO and global CMO.
Why the NikeSkims brand partnership is one to watch in 2025
With around 40% of Nike’s customers being women, Skims has been testing the waters of the sports space for years.
Deal reached as Indonesia opens its doors to iPhone 16 sales
The investment deal encompasses a research center, the production of AirTag and AirPods Max components, an education program spanning 15 campuses, and more.
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Coach’s AI-powered handbags take a swing at a fashion revolution
By harnessing Adobe Firefly’s generative AI, Tapestry is redefining handbag design—scaling creativity while maintaining brand integrity.
How Chinese white label beauty brands are rising the ranks
Initially buoyed by attractive price points, white label brands in China are carving a niche for themselves even as they grapple with the challenges of a more short-term approach to brand-building.
Why more celebrities are taking the creative reins at luxury brands
As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.
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