News Advertising Marketing Creativity Branding The Information
Alessandra Scotto di Santolo
1 day ago

Common Interest acquires Amplify to 'empower creativity'

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.

Common Interest: Jonathan Emmins (left) and Anthony Freedman

Brand experience agency Amplify has been acquired by holding company Common Interest. Jonathan Emmins, global chief executive of Amplify, who founded the agency in 2008, said he was attracted to Comm

Nice choice! This is premium content.

Premium content is for members only. Sign in or become a member today.

Membership

Why Subscribe?

  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles. No monthly limits!
  • Premium member-only research, including Agency Report Cards and our CMO Outlook
  • Premium discount for Campaign event tickets
  • Front stage pass: Conference video insight sessions
  • Member-only newsletters and access to Campaign editors
Join Now

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

VML & Ogilvy Japan names co-CEOs

2 VML & Ogilvy Japan names co-CEOs

Too old for the party, too young to leave—the paradox of middle age in advertising

3 Too old for the party, too young to leave—the paradox of middle age in advertising

Meta's APAC chief Dan Neary steps down after more than a decade

4 Meta's APAC chief Dan Neary steps down after more than a decade

Why so many are leaving adland to embark on 'solopreneurship'

5 Why so many are leaving adland to embark on 'solopreneurship'

Hari Raya 2025: The APAC campaigns you need to see

6 Celebrate Hari Raya with these heartfelt and creative campaigns

Thai influencer walks out of KFC ad mid-set

7 Thai influencer walks out of KFC ad mid-set

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

8 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

We Are Social appoints APAC CEO, launches Thailand office

9 We Are Social appoints APAC CEO, launches Thailand office

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

10 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Related Articles

Samsung named Spikes Asia 2025 Advertiser of the Year
News
Mar 6, 2025
Staff Reporters

Samsung named Spikes Asia 2025 Advertiser of the Year

Brands are addicted to data and it’s killing creativity
Opinions
Mar 28, 2025
Upasna Dash

Brands are addicted to data and it’s killing creativity

Amplify hires global head of luxury
News
Sep 10, 2023
Charlotte Rawlings

Amplify hires global head of luxury

'Unique ambition': TwentyFirstCenturyBrand on being acquired
News
Sep 20, 2023
Ben Bold

'Unique ambition': TwentyFirstCenturyBrand on being ...

Just Published

Women to Watch 2024: Margaret Key, MSL
News
1 day ago
Staff Reporters

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

Bonds taps Robert Irwin to show how wild comfort down under can really get
The Work
1 day ago
Ad Nut

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

At its core, ‘Careless People’ is a cautionary tale of disillusionment
Opinions
1 day ago
Christina Garnett

At its core, ‘Careless People’ is a cautionary tale ...

Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.