SpotXchange leads the charge for programmatic selling of video with new publisher tools
SYDNEY - SpotXchange, the largest global marketplace of digital video advertising inventory, today announced a new suite of tools to bring programmatic selling of digital video to the forefront, and further enable publishers to make real-time, automated pricing decisions on an impression-by-impression basis. For the first time in video, publishers will have insight on who the buyers are, what segments of their inventory are most in demand, their associated bid density and CPMs of advertisers’ bids, and the tools to make selling decisions based on those insights.
