search
Google introduces AI Max to search campaigns
Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.
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Are search engines evolving into personal assistants?
Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.
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Google's grip on search at risk as US govt pushes for Chrome sell-off
The US Department of Justice has doubled down on its demand for Google to sell its Chrome browser, and to stop paying partners for preferential treatment of its search engine.
UK competition watchdog to investigate Google’s search and search advertising services
The Investigation aims to assess whether Google's services deliver favourable outcomes for people and businesses.
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Digital surge powers APAC ad growth to $289 billion in 2024
The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.
SearchGPT: How to adapt for the AI search engine era
Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.
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