elon musk
The great corporate pretence is finally over
From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.
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X escalates fight against advertisers
Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.
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X global agency lead leaves after 11 months
Christian Kimberley-Bowen is joining Pinterest.
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Why Bluesky is emerging as X's most promising advertising alternative
With over one million new users since the US election and a growing professional base, Bluesky is emerging as a serious contender in the social media landscape. Here's what advertisers need to know.
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PR makes the leap to Bluesky—but what’s the verdict so far?
As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.
X signs partnership with PubMatic to boost ad revenue
By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.
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