acquisitions
AI is no longer optional: Appier's CEO on creative intelligence and the company’s next chapter
Following Appier’s acquisition of AdCreative.ai, CEO Chih-Han Yu outlines the company’s full-stack marketing AI vision, what’s next for the firm, and the evolving role of CMOs in this era of AI-powered marketing.
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Publicis ANZ acquires indie media shop Atomic 212°
Atomic 212°, founded by Barry O’Brien OAM in 2008, is Australia’s largest independent media agency.
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Adland reacts to Omnicom-IPG mega-merger
The creation of advertising's new superpower has sparked intense debate about the future of marketing services. Campaign speaks to industry figures about what the $25.6 billion deal means for creativity, competition, and clients worldwide.
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Industry sources dismiss ‘uncooked’ rumour about potential Publicis bid for IPG
M&A report surfaced on financial blog.
Zee and SPNI resolve merger disputes in amicable settlement
The merger between two of India's largest broadcasters was set to create a media entity valued at approximately $10 billion.
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Mars to acquire Pringles maker Kellanova in largest buyout in packaged goods history
Acquiring its snack rival for US$36 billion will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.
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