PR
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
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Publicis Groupe elevates Liza Zhang to CEO role across two key agencies in China
A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang, will oversee MSL and Publicis Influence in China.
When brands become the villain: Lessons from Coffee Mate's 'White Lotus' collab
The Nestlé product’s team was as surprised as anyone at the HBO show’s season finale. Here’s how brands and their agency partners avoid shocking plot twists involving their products.
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2025 winners for Event Marketing Awards announced in live ceremony
Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.
Mondelez reveals strategy behind 'Oreo Milky Way Dunk' campaign
Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.
Women to Watch 2024: Ruchika Varma, Future Generali India Insurance Company
Defying the confines of Asian conservatism, Varma successfully balances both profit and purpose by empowering minorities through innovative insurance campaigns.
As Bluesky grows, opportunities abound for pharma brands
The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.
Women to Watch 2024: Risa Kusumaningrum, KIT Global
Meet Risa Kusumaningrum: a finance whiz reshaping the marketing landscape and championing women in leadership.
What tariffs? Hyundai stays the course, but NY Auto Show vibes signal caution ahead
CMO Sean Gilpin tells Campaign US how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides insight on the industry’s way forward.
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Spikes Asia Debrief set to unpack the new creative forces at work
This afternoon, Spikes Asia jury members will dig into key themes emerging from this year's shortlists. Register to join the event.
Shortlist for the 2025 Women Leading Change Awards is out
Meet the inspiring women and companies driving progress and redefining leadership across the region.
Women to Watch 2024: Rhoda Adams, Golin
Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.
Death to 'the client'
The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.
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Art Garfunkel delves into psoriasis patient experience in Sun Pharma campaign
Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.
Are Gen Zers just boomers in disguise? What marketers must be mindful of as kids become adults
Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.
Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
Women to Watch 2024: Penelope Shell, Zenith Media
As a chief strategy and product officer, Shell has extended her remit towards building Zenith’s business, growing its clients’ brands, driving innovation and shaping the industry’s principles to be responsible towards youth.
Move and win roundup: Week of April 21, 2025
Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from Amazon, Ogilvy, Ellerton & Co., AML Group, R/GA, The Atticism, Anak, Meta, Omnicom, Havas, Adobe, W Communications, BurdaLuxury, UM and more.
Golin’s Jonny Bentwood on why PR won’t move forward if it keeps measuring backwards
With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to guide what gets made in the first place.
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