PR

6 hours ago

As Bluesky grows, opportunities abound for pharma brands

The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.

6 hours ago

Women to Watch 2024: Risa Kusumaningrum, KIT Global

Meet Risa Kusumaningrum: a finance whiz reshaping the marketing landscape and championing women in leadership.

6 hours ago

What tariffs? Hyundai stays the course, but NY Auto Show vibes signal caution ahead

CMO Sean Gilpin tells Campaign US how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides insight on the industry’s way forward.

15 hours ago

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

1 day ago

Spikes Asia Debrief set to unpack the new creative forces at work

This afternoon, Spikes Asia jury members will dig into key themes emerging from this year's shortlists. Register to join the event.

1 day ago

Shortlist for the 2025 Women Leading Change Awards is out

Meet the inspiring women and companies driving progress and redefining leadership across the region.

1 day ago

Women to Watch 2024: Rhoda Adams, Golin

Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.

1 day ago

Death to 'the client'

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.

2 days ago

Art Garfunkel delves into psoriasis patient experience in Sun Pharma campaign

Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.

2 days ago

Are Gen Zers just boomers in disguise? What marketers must be mindful of as kids become adults

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

2 days ago

Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International

Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.

3 days ago

Women to Watch 2024: Penelope Shell, Zenith Media

As a chief strategy and product officer, Shell has extended her remit towards building Zenith’s business, growing its clients’ brands, driving innovation and shaping the industry’s principles to be responsible towards youth.

3 days ago

Move and win roundup: Week of April 21, 2025

Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from Ellerton & Co., AML Group, R/GA, The Atticism, Anak, Meta, Omnicom, Havas, Adobe, W Communications, BurdaLuxury, UM and more.

3 days ago

Golin’s Jonny Bentwood on why PR won’t move forward if it keeps measuring backwards

With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to guide what gets made in the first place.

Apr 19, 2025

Coachella: The California music festival-turned ‘marketing mecca’

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

Apr 19, 2025

Clicks, consent, and conscience: Marketing to the young consumers online

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

Apr 19, 2025

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.

Apr 19, 2025

Omnicom Media Group consolidates influencer capabilities under Creo brand

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.

Apr 17, 2025

Women to Watch 2024: Paula Chiang, iProspect

Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.

Apr 17, 2025

Forsman & Bodenfors expands earned-first model as Po Kay Lee takes on Asia role

EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.