PR
Agency Report Card 2024: BBDO
Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.
Women to Watch 2025 is now open for entries
Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.
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AB InBev India moves beyond sponsorships—Betting big on owned festivals
Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
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Pizza Hut lures lunchtime queues in Hong Kong
Because nothing screams 'lunchtime bliss' like a free slice of pizza.
People moves and business wins this week
Latest developments from Grey India, Droga5, Moving Walls, Howatson+Company, Mediacorp, Nature, BBDO Japan, Havas, Fourteen10, Clemenger BBDO, and more in a weekly roundup.
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'Asia isn’t just part of the story—it is the story': WSJ’s Deborah Ball on why global news attention is shifting east
A year after taking the helm, The Wall Street Journal Asia's editor unpacks the newsroom’s strategic reboot—from a strengthened team in Singapore to a renewed focus on fast, analytical, and irreplaceable journalism.
Campaign announces shortlists for the Event Marketing Awards 2025
A total of 215 entries have made the cut across 40 categories, spanning campaign, people, team, and agency accolades.
Did Heathrow’s shutdown prove that bad press no longer matters?
When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.
Tiffany & Co. goes blue for ocean preservation
Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.
The world isn’t a studio Ghibli film (yet), but it’s trying to be
What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a Ghibli glow-up—magical fields, glowing skies, and a side of ethical chaos.
From SEO to GEO: How agencies are navigating LLM-driven search
AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.
Netflix's Adolescence: Are screen writers the new lobbyists?
Jack Thorne, co-writer of Netflix drama Adolescence, has become a prominent campaigner on the dangers posed to children via social media – showing how screenwriters can take a starring role in public affairs.
Highlights from Campaign’s Hong Kong Spotlight event
How Prudential is using experiential marketing and AI storytelling; how the Trade Desk is preparing advertisers for ad-supported video streaming; Shake Shack's short order marketing differentiation strategy and more.
XLSmart is officially formed: Indonesia's new telecom giant
XLSmart, the result of a merger of three telecommunications companies, promises US$400 million per year in synergies with a 25% market share and equal ownership between Axiata and Sinar Mas
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AI is not the villain, the demand for ‘virality’ is
When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.
We Are Social appoints APAC CEO, launches Thailand office
EXCLUSIVE: The social-led agency is expanding its regional presence with the appointment of Suzie Shaw to the APAC role and a renewed Bangkok leadership structure. Campaign has the details.
Unilever influencer focus: Are creators leaving PR in the dust?
As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.
Four networks to pitch for global Mars account
Campaign understands the process is at the RFP stage.
AI: An untapped hero in crisis management
When disaster strikes, effective response can mean the difference between recovery and lasting damage. RMIT University Vietnam’s Bui Quoc Liem unpacks how AI is reshaping business risk—from spotting warning signs to tracking sentiment, and enabling swift action.
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Brand banter or brand blunder? The fine line in cola wars
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
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