PR

7 hours ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

13 hours ago

Publicis Groupe elevates Liza Zhang to CEO role across two key agencies in China

A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang, will oversee MSL and Publicis Influence in China.

3 days ago

When brands become the villain: Lessons from Coffee Mate's 'White Lotus' collab

The Nestlé product’s team was as surprised as anyone at the HBO show’s season finale. Here’s how brands and their agency partners avoid shocking plot twists involving their products.

3 days ago

2025 winners for Event Marketing Awards announced in live ceremony

Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.

4 days ago

Mondelez reveals strategy behind 'Oreo Milky Way Dunk' campaign

Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.

4 days ago

Women to Watch 2024: Ruchika Varma, Future Generali India Insurance Company

Defying the confines of Asian conservatism, Varma successfully balances both profit and purpose by empowering minorities through innovative insurance campaigns.

4 days ago

As Bluesky grows, opportunities abound for pharma brands

The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.

4 days ago

Women to Watch 2024: Risa Kusumaningrum, KIT Global

Meet Risa Kusumaningrum: a finance whiz reshaping the marketing landscape and championing women in leadership.

4 days ago

What tariffs? Hyundai stays the course, but NY Auto Show vibes signal caution ahead

CMO Sean Gilpin tells Campaign US how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides insight on the industry’s way forward.

4 days ago

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

Apr 23, 2025

Spikes Asia Debrief set to unpack the new creative forces at work

This afternoon, Spikes Asia jury members will dig into key themes emerging from this year's shortlists. Register to join the event.

Apr 23, 2025

Shortlist for the 2025 Women Leading Change Awards is out

Meet the inspiring women and companies driving progress and redefining leadership across the region.

Apr 23, 2025

Women to Watch 2024: Rhoda Adams, Golin

Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.

Apr 23, 2025

Death to 'the client'

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.

Apr 22, 2025

Art Garfunkel delves into psoriasis patient experience in Sun Pharma campaign

Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.

Apr 22, 2025

Are Gen Zers just boomers in disguise? What marketers must be mindful of as kids become adults

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

Apr 21, 2025

Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International

Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.

Apr 21, 2025

Women to Watch 2024: Penelope Shell, Zenith Media

As a chief strategy and product officer, Shell has extended her remit towards building Zenith’s business, growing its clients’ brands, driving innovation and shaping the industry’s principles to be responsible towards youth.

Apr 21, 2025

Move and win roundup: Week of April 21, 2025

Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from Amazon, Ogilvy, Ellerton & Co., AML Group, R/GA, The Atticism, Anak, Meta, Omnicom, Havas, Adobe, W Communications, BurdaLuxury, UM and more.

Apr 21, 2025

Golin’s Jonny Bentwood on why PR won’t move forward if it keeps measuring backwards

With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to guide what gets made in the first place.