by Jack O'Brien | Campaign Asia

Jack O'Brien

Haleon debuts AI-powered screener to make advertising more inclusive

News

Oct 27, 2024

Haleon debuts AI-powered screener to make advertisin...

Haleon’s pilot run of the screener analysed 1,500 pieces of creative for the Panadol pain relief brand across nine markets.

IPG launches Mediabrands Health, a COE within IPG Mediabrands

News

Aug 29, 2024

Jack O'Brien

IPG launches Mediabrands Health, a COE within IPG ...

The launch of Mediabrands Health comes at a time of continued change for IPG as a whole.

News

Jul 26, 2024

Jack O'Brien

Pfizer global CMO to depart

Rienow previously served as Pfizer’s UK managing director and country president.

Having the balls to check: How a pregnancy test could save men’s lives

News

Apr 24, 2024

Jack O'Brien

Having the balls to check: How a pregnancy test ...

An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.

MysteryVibe’s sex toy billboard in NYC thrusts menopause into spotlight

DEI

Mar 27, 2024

Jack O'Brien

MysteryVibe’s sex toy billboard in NYC thrusts ...

Located in Midtown Manhattan, MysteryVibe’s ad will be run on a billboard for the next week as part of an effort to destigmatise post-menopausal sexual wellness.

Elmo stars in mental health PSA following social media trauma dump

Advertising

Mar 26, 2024

Jack O'Brien

Elmo stars in mental health PSA following social ...

'Hum' is the first of two PSAs featuring Elmo that focus on fostering strong emotional wellbeing within families and breaking the stigma around mental health.