by Leslie Blount | Campaign Asia

Leslie Blount

What tariffs? Hyundai stays the course, but NY Auto Show vibes signal caution ahead

Analysis

7 hours ago

What tariffs? Hyundai stays the course, but NY Auto ...

CMO Sean Gilpin tells Campaign US how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides insight on the industry’s way forward.

Cheetos’ launches limited edition fashionably functional pants

News

Apr 9, 2025

Leslie Blount

Cheetos’ launches limited edition fashionably ...

The pants were created in collaboration with Impact BBDO and BBDO New York

Bloomberg Media ropes in The Brutalist director for latest edition of Context Changes Everything campaign

News

Mar 12, 2025

Leslie Blount

Bloomberg Media ropes in The Brutalist director for ...

The campaign is driven by a global full funnel strategy including CTV placements in Singapore.

Google is on a mission to make using AI ‘A-OK’

Analysis

Feb 20, 2025

Leslie Blount

Google is on a mission to make using AI ‘A-OK’

The tech giant’s AI Lighthouse Program is one of a slate of recent efforts to give its Gemini tools the human touch.

Campaign’s Super Bowl LIX showcase of big game and big game adjacent ads

The Work

Feb 11, 2025

Leslie Blount

Campaign’s Super Bowl LIX showcase of big game and ...

Our round up of films from Super Bowl LIX includes tech firms like Meta, Open AI, and Google, and snack brands Doritos and Lay's.

Nike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sports

The Work

Feb 11, 2025

Leslie Blount

Nike uses its first platform on the Super Bowl ...

Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson, A’ja WIlson and Caitlin Clark.