Gideon Spanier
4 days ago

Mark Read on WPP’s creative agencies slump, big clients spending more and four-day office mandate

CEO dismissed idea WPP might sell AKQA in Campaign interview.

Mark Read has maintained “it’s tough out there for big, creative agencies” across the sector after the decline at WPP’s own creative division worsened significantly during 2024. Annual revenues less

Nice choice! This is premium content.

Premium content is for members only. Sign in or become a member today.

Membership

Why Subscribe?

  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles. No monthly limits!
  • Premium member-only research, including Agency Report Cards and our CMO Outlook
  • Premium discount for Campaign event tickets
  • Front stage pass: Conference video insight sessions
  • Member-only newsletters and access to Campaign editors

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

5 hours ago

Audrey Kuah to exit VML APAC co-CEO role, Yi-Chung ...

Kuah, who took on the Wunderman Thompson APAC CEO role in September 2023, exits after nearly 18 months, during which she oversaw the merger of Wunderman Thompson and VMLY&R.

5 hours ago

Publicis Media poaches Mickey Zhang as China president

EXCLUSIVE: Zhang's appointment to a newly created leadership role is aimed at strengthening the team amid regional growth. She brings extensive brand-side and GroupM experience.

6 hours ago

For IWD, KFC Singapore takes on ‘pocket inequality’

KFC and RGA bring the BBQ sauce and oversized pockets in an aim to ‘close the pocket gap' between genders.

7 hours ago

Falling dominos bring Telstra's internet experience ...

A visually engaging display of over 20,000 colourful dominos aims to give life to 'seamless internet' in this campaign from the Australian telco giant.