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1 day ago

Agency Report Card 2024: TBWA

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.

The self-championed 'Disruption Company,' had the receipts to back the claims in 2024. While many agencies scrambled to adapt to shifting client demands and economic headwinds, TBWA flashed both—creat

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