samsung
Samsung, Nissin, Oreo are YouGov's top advertisers of the month in SG
Samsung's high-profile launch campaign for its AI-powered Galaxy S25 series take it to pole position.
Samsung says there’s an AI companion for every scenario
With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman.
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Top 10 electronics brands in Southeast Asia
Samsung has beaten stiff competition from other global players like Apple and Panasonic to become Southeast Asia’s top electronics brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
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The gift of love: A Dashain story by Samsung
This festive season, Samsung Nepal finds love in the little things (and appliances).
Top 10 brands a decade on: How Disney and Samsung outflanked Boeing and Volkswagen
The behaviour of once iconic brands like Boeing and Volkswagen, ranked highly in 2014 have now dropped out of the new FutureBrand Index. But what is the secret to modern brand success?
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September APAC advertiser of the month: Apple
Apple's marketing might for the new iPhone launch registered a substantial ad awareness spike in Singapore, edging out Huawei and Samsung's gain, according to a YouGov survey.
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