privacy
The cookie stays crumbled: APAC experts weigh in on Google decision
After five years of promises, billions spent, and a cookieless future touted as inevitable, Google’s recent decision to hold onto third-party cookies has left the ad industry in limbo. Experts across the region call it a strategic stall and a blow to privacy leadership.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Should brands compensate consumers for their data?
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Can retail media compensate for weaknesses in performance media?
Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
South Korea fines Meta $15 million over data breach
Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.
Google introduces confidential matching for advertisers
Using confidential computing technology, advertisers can now ensure complete data security and privacy.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era
AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
+(1).jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)