electric vehicles
The fight for EV dominance in China
As geopolitical stakes rise, China's electric vehicle market is surging, pushing players like Tesla and Xiaomi to navigate competition, policy shifts, and global trade uncertainties in their bid to lead in branding and tech-driven innovation.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
BYD closes 2024 on top, but can it sustain its EV supremacy?
BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Jaguar's contentious rebrand finally gets its car moment, but questions remain
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The Tesla trial: Can brands thrive without a traditional marketing team?
Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?
Singapore adds urgency to adopting EVs with thriller campaign film
The film by TSLA for the Land Transport Authority follows a man on seemingly desperate mission to save his family on one electric vehicle charge.
Can VinFast become a global electric vehicle brand?
BRAND HEALTH CHECK: The Vietnamese brand will need to find a niche for itself in the face of Tesla's overwhelming presence and the acceleration of legacy vehicle makers towards electric propulsion.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
