Technology
Google may no longer be the ‘Godfather of search’ as AI tools gain ground
With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.
TBWA’s newly appointed chief AI officer on why 'AI is a co-pilot, not an autopilot'
Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.
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ChatGPT, conversational AI and the shift from search-based shopping
As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.
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Google cuts 200 jobs in a core business unit
The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.
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Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious'
Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.
Google introduces AI Max to search campaigns
Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.
StackAdapt launches integrated platform to connect programmatic and email marketing
Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
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Zuckerberg says AI could ‘redefine’ Meta’s ad business
Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.
Ads next to 'brand unsafe' content deliver stronger results, research finds
Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.
Move and win roundup: Week of April 28, 2025
Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from Thinkerbell, The Brand Agency, Colony Group, Banter, Ideally, Grey Malaysia, R3, Team Lewis, oOh!media, Supersolid, CulturalPulse, Greenpark and more.
The cookie stays crumbled: APAC experts weigh in on Google decision
After five years of promises, billions spent, and a cookieless future touted as inevitable, Google’s recent decision to hold onto third-party cookies has left the ad industry in limbo. Experts across the region call it a strategic stall and a blow to privacy leadership.
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ROI index charts rise of Moloco and Reddit alongside big tech
Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.
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Google reveals third-party cookies are here to stay
Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.
Campaign Spotlight Indonesia 2025: When technology, consumers and culture collide
The Jakarta event brought together marketing leaders to discuss the future of the industry, from AI and DTC to consumer behavior and local brand strategies.
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Ad block party: Can Google’s AI shut the gate early?
The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.
Move and win roundup: Week of April 21, 2025
Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from Amazon, Ogilvy, Ellerton & Co., AML Group, R/GA, The Atticism, Anak, Meta, Omnicom, Havas, Adobe, W Communications, BurdaLuxury, UM and more.
Clicks, consent, and conscience: Marketing to the young consumers online
With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.
Google uses AI to block harmful ads—but inconsistencies remain
Google’s 2024 Ads Safety Report outlines how AI is being used to identify and prevent ad policy violations at scale. While enforcement activity has increased, persistent gaps and inconsistencies exist across markets.
AI is no longer optional: Appier's CEO on creative intelligence and the company’s next chapter
Following Appier’s acquisition of AdCreative.ai, CEO Chih-Han Yu outlines the company’s full-stack marketing AI vision, what’s next for the firm, and the evolving role of CMOs in this era of AI-powered marketing.
Google faces $6 billion lawsuit in the UK for dominating search and ‘overcharging’ advertisers
Competition lawyer Dr Or Brook alleges Google has used its dominant position to charge overinflated ad prices.
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