Technology
Snapchat nudges US fans to ‘Find Your Favorites on Snap’ as possible TikTok ban looms
The campaign spotlights personal testimonials from Loren Gray, Avani Gregg and Harry Jowsey.
Meta's shameful conduct policy is a 'green light' for erasing queer voices
Meta has redrawn their boundaries of acceptable hate, and LGBTQIA+ people are no longer in the safety zone. Outvertising will no longer be working with them.
Campaign Asia-Pacific launches 50 over 50 awards
Our inaugural list is aimed at dispelling stereotypes of older industry contributors, celebrating entrepreneurship, drive, tenacity, experience and mentorship that is driving the industry forward.
TikTok ban looms: Meta and YouTube positioned to gain
With over 170 million users and seven million businesses bracing for impact, the looming ban is similar to TikTok’s struggles in APAC—from outright bans in India and Nepal to restrictions in Australia and New Zealand.
Bracing for a ban: What to know about a world without TikTok
The app could disintegrate, sending users and marketers on a mission to find another go-to platform.
Martin Sorrell: 'The role of a CMO has got easier'
The former chief executive of WPP spoke at CES 2025.
UK competition watchdog to investigate Google’s search and search advertising services
The Investigation aims to assess whether Google's services deliver favourable outcomes for people and businesses.
Why you shouldn’t ignore search everywhere optimisation in 2025
As the digital world fractures, savvy brands know that SEO is no longer about search engines—it’s about owning every space where audiences search. The head of SEO at GrowthOps unpacks the key trends redefining search in 2025.
TikTok launches Messaging Ads in Asia Pacific
TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.
The shocking things you can now say on Meta's platforms
As per the new policy, it is now okay to call gay and trans people ‘mentally ill’ and refer to women as ‘household objects’ on Facebook and Instagram.
TikTok encourages brands to ‘take more exciting creative risks’ in ads
Platform identified trends including ‘tapping into girlhood’ and working with more content creators.
Meta's fact-check fail is a threat to brand safety
The tech giant’s move to abandon fact-checking on its platforms could significantly affect brand trust and consumer perception, argues Danny Molyneux of Claxon.
Why Meta’s pivot on fact-checking is the right move
This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.
Former Dentsu China CEO Deric Wong joins EternityX
EXCLUSIVE: The media agency veteran who left Dentsu China to start a consulting firm will oversee the global expansion at the Hong Kong-headquartered martech company.
Ahead of Trump's second-term, Meta to scrap fact checking on Facebook and Instagram
Traditional fact-checking will make way for X-inspired "Community Notes." This drastic overhaul signals a major shift in content moderation as the tech giant appears to appease the incoming Trump administration.
40 Under 40 2024: Rudy Khaw, AirAsia
Khaw’s journey from brand executive to CEO is a culmination of his visionary leadership, business acumen, and commitment to inclusivity—reshaping AirAsia as a leading global brand.
Former UK deputy PM Nick Clegg leaves Meta ahead of Trump’s return
Republican and former White House deputy chief of staff Joel Kaplan to take over as Meta’s president of global affairs after nearly seven years.
Campaign's definitive guide for what's in, what's out in 2025
OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.
Why Google has never looked more fragile as an advertising channel
As the DOJ vs. Google case rumbles on into the new year, how can advertisers best prepare for a post-Chrome world?
Year in review: Biggest brand fails of 2024
From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.
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